Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Value-Oriented and Transparent, Community-Focused, Creative and Inspiring

Brand Values

• •Affordability
• •Quality
• •Customer Satisfaction & Service
• •Creativity & Expression
• •Community
• •Accessibility

Best Practices

• •Always Emphasize Value and Affordability: Consistently mention "affordable," "best price," "value for money," or similar terms, as this is a key differentiator and expectation from the audience.
• •Use Enthusiastic and Positive Language: Incorporate words like "beautiful," "cute," "lovely," "awesome," "joy," "happy," "inspire," and "create" to reflect the passion for the products and the creative process.
• •Maintain a Friendly and Approachable Voice: Address the audience directly using "you," "your," and inclusive terms like "creative souls," "crafty friends." Use a conversational style.
• •Foster a Sense of Community: Regularly acknowledge and thank followers/customers. Encourage interaction, sharing, and participation. Use phrases like "our amazing community."
• •Be Authentic and Transparent: When showcasing products, especially in video, continue the practice of showing them as they are, reinforcing trust. Clearly communicate product details and any offers.

Social Perception

Positive, Trustworthy, Go-To Destination for Journaling, Appreciative of Affordability, Engaged Community

Copy Examples

• •✨ Spark your creativity! ✨ Our NEW collection of vintage-inspired washi tapes has just landed! Perfect for adding that dreamy touch to your journals and crafts. Get yours at an amazing price and let your imagination run wild! Shop now via the link in bio! #AdritisHome #JournalingJoy #VintageCrafts #AffordableArt
• •Hello, creative souls! 👋 Looking to make your journaling dreams a reality without breaking the bank? Adriti's Home is your happy place for beautiful, high-quality stationery and craft supplies at prices that will make you smile! 😊 Discover our huge range today! Visit adritishome.in. #StationeryLove #CraftSuppliesIndia #CreativeCommunity
• •Unlock Your Inner Artist! 🎨 Thousands of journaling supplies, cute stickers, and craft essentials await. Quality you can trust, prices you'll love. Start creating with Adriti's Home today!
• •Hey crafty friends! In today's video, we're diving deep into our latest [Product Name] collection – see how gorgeous these are in real life! 😍 We believe creativity should be for everyone, so we always bring you the best at affordable prices. Don't forget to subscribe & tell us what you think in the comments! Shop these goodies here: [Link] #AdritisHomeLive #KawaiiStationery #JournalWithMe
• •Big smiles & bigger savings! 🎉 Our [Sale Name] event is ON! Stock up on your favorite journaling goodies, from adorable stickers to elegant notebooks, all at prices that inspire. Thank you for being part of our wonderful creative community! Shop the sale: [Link]