Brand Tone

elegant, passionate, and sincere

Brand Values

• •Craftsmanship
• •Quality Materials
• •Timeless Design
• •Accessible Luxury
• •Passion

Best Practices

• •Lead with the 'Why': Always circle back to the founder's passion and the brand's origin story. This personal touch is a key differentiator and should be woven into social media posts, product descriptions, and email marketing.
• •Emphasize 'Handcrafted' and 'Artisan': Consistently use language that highlights the human touch and the traditional methods behind the shoes. This reinforces the value of craftsmanship and quality.
• •Maintain an Elegant Visual Identity: Ensure that all photography and visual content on social media and the website align with the brand's elegant and timeless aesthetic. High-quality, clean, and sophisticated imagery is crucial.
• •Engage with a Sincere and Passionate Voice: When responding to comments and messages, maintain a warm, sincere, and passionate tone. This reflects the brand's core values and builds a stronger connection with the community.
• •Focus on Storytelling: Instead of just selling shoes, tell the story behind them. Share content about the design inspiration, the artisans, and the materials. This creates a richer brand experience and fosters customer loyalty.

Social Perception

Positive, centered on the appeal of handcrafted, elegant footwear. The brand story of a passionate founder and ethical production resonates well with consumers seeking authentic and thoughtfully made products. Minimal negative feedback exists, though name similarity with other brands can lead to misattributions.

Copy Examples

• •Introducing The Athena Collection. Where timeless Greek craftsmanship meets modern elegance. Each pair is handcrafted to not just be worn, but to be cherished. Step into a story of passion and style. #AdrienneShoes #HandcraftedElegance
• •From our hands to your heart. Our shoes are more than just an accessory; they are a testament to generations of Greek shoemaking artistry. Experience the difference that true craftsmanship makes. #MadeInGreece #ArtisanShoes
• •The luxury you deserve, at a price you'll love. At Adrienne Shoes, we believe that elegance and quality should be within reach. Discover our collection of timeless designs today. #AffordableLuxury #TimelessStyle
• •Your perfect day deserves the perfect shoe. Our bridal collection is designed with timeless love stories in mind. Handcrafted for comfort, designed for elegance. Walk down the aisle with Adrienne. #BridalShoes #WeddingStyle
• •From boardroom meetings to evening soir es, our Hepburn shoe is the epitome of versatile elegance. Designed for the woman who does it all, with grace and style. #DayToNight #EffortlessChic