Brand Tone

Luxurious, Bold, and Confident. It is also Artistic (reflecting the founder's background), Glamorous, and Aspirational.

Brand Values

• •Artistic Expression & Individuality
• •Luxury & Quality Craftsmanship
• •Boldness & Confidence
• •Timeless Glamour
• •Versatility (within luxury)

Best Practices

• •Develop a Brand Voice Glossary: Create a list of "on-brand" words (e.g., "iconic," "artistry," "bold," "glamour," "statement," "unforgettable," "luxurious") and "off-brand" words (e.g., "cheap," "basic," "ordinary," "quiet"). This helps all writers stay aligned.
• •Emphasize Storytelling: Connect back to Adrienne Landau's artistic roots and the idea of "wearable art." Frame products not just as items, but as expressions of individuality and confidence.
• •Focus on the Feeling, Not Just Features: While material and craftsmanship are important, highlight how wearing Adrienne Landau makes one *feel* – confident, glamorous, bold, unique. Use sensory language.
• •Maintain Visual-Copy Cohesion: Ensure the copy always complements the luxurious, bold, and artistic imagery used in visuals. The tone should feel like a natural extension of what is seen.
• •Review and Refine with an "Audience First" Mindset: Regularly review copy across all channels. Does it resonate with the aspirational, fashion-forward customer? Does it consistently project luxury and confidence without becoming unapproachable? Adjust as needed based on engagement and feedback.

Social Perception

high-end, designer fashion brand known for its distinctive and often opulent outerwear and accessories. Positive Associations: Glamour, luxury, celebrity endorsement, unique statement pieces, quality materials, artistic design. The brand is seen as a go-to for those seeking standout items, particularly for special occasions or to make a fashion statement.

Copy Examples

• •Instagram Post (Image of a woman in a statement faux fur coat): Unleash your inner icon. The Adrienne Landau signature faux fur experience – where audacious design meets conscious luxury. Dare to be unforgettable. #AdrienneLandau #FauxFurFantasy #StatementNotSorry #LuxuryOuterwear
• •Product Description (for a silk-cashmere blend shawl): Drape yourself in pure artistry. This Adrienne Landau shawl, exquisitely crafted from a whisper-soft silk-cashmere blend, features a [mention specific design element, e.g., vibrant abstract print] inspired by the painter's canvas. More than an accessory, it's an heirloom of modern glamour.
• •Email Subject Line (New Collection Launch): Beyond Bold: Discover the New Adrienne Landau Collection. *(Body snippet):* This season, Adrienne Landau redefines fearless elegance. Explore pieces designed not just to be worn, but to be *experienced*.
• •Website Banner (Holiday Season): Gift the Extraordinary. Adrienne Landau: Unforgettable pieces for unforgettable moments. Explore luxurious furs, dazzling faux, and artful accessories.
• •Facebook Ad (Targeting fashion-conscious women): Why blend in when you were born to stand out? Adrienne Landau offers statement coats and accessories that speak volumes. Elevate your style with pieces that are as unique and confident as you are. Shop the collection now.