Brand Tone

Aspirational, Conscious, and Cultured.

Brand Values

• •Sustainability
• •Ethical Production & Social Responsibility
• •Quality & Craftsmanship
• •Authenticity & Heritage
• •Empowerment & Free-Spiritedness

Best Practices

• •Always connect the product back to the core brand story of heritage (Croatian/African roots) and purpose (sustainability/ethical production). This is your strongest differentiator.
• •Employ sophisticated, evocative, and sensory words. Phrases like "sun-drenched shores," "silky, luxurious fabric," "vibrant culture," and "timeless elegance" reinforce the brand's aspirational and premium positioning.
• •Never mention luxury without also touching on sustainability or ethics, and vice-versa. The two are intertwined for Adriatika. Example: "Experience luxurious design, consciously crafted."
• •Frame the copy to empower the customer. Talk about freedom, confidence, and adventure. Use active, inspiring verbs and address the customer as someone who is worldly, conscious, and stylish.
• •Don't just say "sustainable." Say "crafted from ECONYL® regenerated nylon from fishing nets." Don't just say "ethical." Say "partnered with the Woza Moya social enterprise in South Africa to hand-bead each piece." Specificity builds trust and adds tangible value to your claims.

Social Perception

high-quality, niche luxury brand with a strong ethical backbone

Copy Examples

• •Introducing the 'Istria' Collection. Inspired by the heart-shaped peninsula of the Adriatic, each piece blends timeless design with our signature sustainable fabrics. Crafted to move with you, from sun-drenched shores to sunset cocktails. Discover a collection born from heritage, designed for the free-spirited. #AdriatikaSwimwear #SustainableLuxury #HeritageInspired
• •Headline: Beauty Woven from Responsibility. Sub-headline: Our swimwear is crafted from ECONYL® regenerated nylon, saving our seas from waste. Look good, and feel even better knowing your style supports a circular future.
• •Headline: More Than a Swimsuit. It's a Story. Body: Each piece of Adriatika swimwear carries a story of heritage and hope. Our detachable beaded jewelry is handcrafted by artisans from the Woza Moya social enterprise in South Africa. Wear a piece of art that empowers communities and honors tradition. Shop the collection and be part of the story.
• •An invitation to conscious luxury | The Summer Edit awaits
• •Name: The Amhara Halter One-Piece Description: Inspired by the strength and grace of its namesake tribe, the Amhara is the epitome of versatile elegance. Featuring a dramatic halter neck and a chic, clever cut, this suit is designed to flatter every silhouette. Made from luxurious, sustainable Italian fabric that feels like a second skin. Wear it to the water's edge, or style it as a bodysuit for an evening of coastal glamour. Ethically crafted in London.