Brand Tone

The brand's tone is a blend of passionate expertise, approachable confidence, and community-centric warmth. It is expert and passionate, confident and playful, as well as approachable and community-centric.

Brand Values

• •Uncompromising Quality
• •Authenticity & Transparency
• •Community & Local Roots
• •Independence & Curation
• •Passion & Expertise

Best Practices

• •Lead with Passion, Justify with Expertise: Start with the emotional love for coffee, then back it up with concrete details about sourcing, roasting, or the team's credentials. This balances approachability with authority.
• •Embrace Your Independence: Don't be afraid to highlight what you don't do (like selling mainstream soda). This reinforces the brand's confident, curated, and independent identity.
• •Tell Authentic Stories: Share the real history of the brand, including the ups and downs. Feature the people behind the coffee—their travels, their training, and their personal passion. This builds a genuine connection with the audience.
• •Keep it Community-Focused: Always tie the message back to the local community of Bern, whether by mentioning the cafes, celebrating local partners, or using language that speaks to 'locals in the know.'
• •Use Confident and Clear Language: Avoid generic marketing phrases. Use direct, confident, and sometimes playful statements like 'We failed gloriously' or 'Life is serious enough.' This reflects the brand's authentic personality.

Social Perception

The public and customers perceive Adrianos Coffee as a premium, authentic, and beloved local institution. It is seen as the benchmark for coffee in Bern, more than just a coffee shop, an expert and trustworthy brand, and worth the price.

Copy Examples

• •Since 1998, we've been guided by a simple rule: if we don't love it, we don't serve it. Discover coffee roasted with passion and conviction.
• •Meet Mathias, our Coffee Coordinator and a multi-time Swiss Cuptasting Champion. For him, every bean has a story, and his job is to tell it beautifully in your cup. It's not just a job, it's our passion. #AdrianosCoffee #Bern #CoffeeExperts #SwissCoffee
• •From the highlands of Nicaragua, directly to our roastery in Bern. We've roasted these beans to a medium profile to let the notes of jasmine and citrus shine through. It’s an authentic taste of its terroir, crafted without compromise. We think you'll love it.
• •Tired of boring coffee? So are we.
• •Great coffee loves great company. We're thrilled to partner with our friends at [Local Bakery Name] to bring you the perfect pastry to pair with your morning brew. Because supporting local tastes better. #BernLove #LocalHeroes #AdrianosAndFriends