Brand Tone

Sophisticated & Elegant, Expert & Passionate, Customer-Centric & Inclusive, Empowering & Confident

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Inclusivity
• •Comfort without Sacrificing Style
• •Customer Satisfaction
• •Authenticity & Transparency (Aspirational, with some questions)

Best Practices

• •Emphasize Craftsmanship and Quality: Consistently use language that highlights the skill of the artisans, the quality of materials (e.g., "finest Italian leathers," "durable Goodyear welt"), and the handcrafted nature of the shoes. This reinforces the luxury and durability aspects.
• •Champion Individuality and Personalization: Frame copy around the customer's ability to express their unique style. Use phrases like "design your own," "reflect your personality," "uniquely yours."
• •Maintain a Sophisticated and Elegant Voice: Use refined language. Avoid slang or overly casual terms. The tone should align with the premium nature of bespoke footwear.
• •Highlight Inclusivity and Solutions: Specifically address the challenge of finding diverse sizes and how ADORSI solves this. This shows empathy and a commitment to all customers.
• •Be Transparent and Build Trust: While showcasing the bespoke process, ensure clarity about production times and guarantees. Given the noted skepticism, proactively addressing the origin (Spain) and craftsmanship details can help build credibility. Be consistent with the brand story and founder's mission.

Social Perception

Positive (among direct customers), Skeptical (among some online communities), Limited Online Footprint

Copy Examples

• •Headline: Step Into Your Story. Body: At ADORSI, we believe your shoes should be as unique as your journey. Design your perfect pair, handcrafted in Spain from the finest materials, and walk with unparalleled comfort and confidence. Because you don't just wear ADORSI, you express yourself.
• •Headline: The Perfect Fit, Finally. Body: Tired of compromising style for size? ADORSI offers custom-made men's shoes from size 5 to 17, including half and wide options. Experience the luxury of bespoke footwear, tailored to your exact needs and aesthetic. Your search for the perfect fit ends here.
• •Headline: Craftsmanship You Can Feel. Individuality You Can See. Body: From the hand-selected leathers to the meticulous Goodyear welting, every ADORSI shoe is a testament to timeless craftsmanship. Personalize every detail and own a pair that’s built to last and designed by you, for you.
• •Headline: Beyond the Shoe Rack: Bespoke Elegance Delivered. Body: Why settle for off-the-shelf when you can have extraordinary? ADORSI brings the art of bespoke shoemaking to your fingertips. Create dress shoes, boots, or sneakers that truly reflect your personal style, all with our free remake guarantee.
• •Headline: Define Your Stride. Body: ADORSI empowers you to design footwear that speaks volumes. Choose from an unmatched selection of premium materials and customization options. Handcrafted with passion, delivered with pride. It's more than a shoe; it's your signature.