Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Helpful & Accommodating, Confident & Proud, Appreciative

Brand Values

• •Colour: A strong belief in the positive impact of color on wellbeing and a passion for offering a wide range of colourful items.
• •Elegance: Aiming to bring 'distinguished colourful elegance' to homes.
• •Quality: Commitment to high-quality materials, craftsmanship, and delivering a premium service with every handmade item.
• •Kindness: This value is reflected in their customer service approach and personal touches.
• •Craftsmanship/Handmade: Emphasis on items being 'individually handmade to order in the UK.'
• •Customer Focus & Satisfaction: Going the extra mile to ensure customers get exactly what they want and have a positive experience.
• •Uniqueness & Self-Expression: Providing products for 'décor lovers, those who adore expressing themselves through statement home accessories.'
• •Personalization/Bespoke: Offering extensive customization to create truly unique pieces.

Best Practices

• •Embrace “Colourful” Language (Literally & Figuratively): Use vivid, descriptive words that evoke the richness and vibrancy of the products. Don't just say “blue”; say “sapphire velvet” or “teal with a shimmering copper lining.” Infuse enthusiasm and passion into your descriptions.
• •Prioritize a Personal and Approachable Voice: Write as if you're having a friendly conversation with a fellow décor enthusiast. Use “we” and “you.” Mention the handmade process and the people behind the brand (e.g., Sonia) where appropriate to reinforce the personal touch.
• •Highlight Bespoke & Quality: Consistently weave in the handmade nature, the customization possibilities, and the high-quality materials and craftsmanship. This reinforces key brand values and justifies the premium nature of the products.
• •Be Genuinely Helpful and Solution-Oriented: Frame copy around how Adoro Décor helps customers achieve their ideal home aesthetic. Anticipate questions (e.g., about size, fabric, fittings) and offer clear, encouraging solutions and invitations to get in touch for support.
• •Show, Don't Just Tell, Appreciation: While “thank you” is good, integrate an appreciative tone by celebrating customer creations (if sharing user-generated content) or by emphasizing the joy the brand takes in making items for its customers. Let the care and passion shine through every word.

Social Perception

Highly Positive, Trusted, Artisanal & Unique, Excellent Customer Service, Worth the Investment, The brand is viewed as one that genuinely cares about its products and customers. The “personal note” included with orders is often mentioned as a positive touch.

Copy Examples

• •Headline: Dare to Decorate? Unleash Your Inner Designer with Adoro Décor. Body: Tired of the same old beige? At Adoro Décor, we believe your home should shout your personality from the rooftops (or at least, from your lampshades!). We’re passionate about bringing joy through vibrant, handmade pieces that tell *your* story. Let's create something dazzling together! Explore our bespoke lampshades and cushions.
• •Headline: Your Dream Lampshade, Handmade with Love (and a Splash of Fabulous). Body: Imagine: the perfect pop of colour, the exact texture you’ve been searching for, a lampshade that’s as unique as you are. That’s what we do at Adoro Décor! From free fabric swatches to completely custom designs, Sonia and the team are here to bring your vision to life. Let's make your home shine!
• •Headline: Quality You Can See, Craftsmanship You Can Cherish. Body: When you choose Adoro Décor, you’re choosing more than just a lampshade; you’re investing in a piece of art, lovingly handmade in the UK. We pour our hearts into every stitch and every detail, ensuring your bespoke creation brings elegance and joy to your space for years to come. Discover the Adoro Décor difference.
• •Headline: 'It's Perfect!' - Music to Our Ears (and a Common Refrain from Our Customers!). Body: We’re not just creators of colour; we’re creators of happy customers! Nothing makes us prouder than seeing our bespoke lampshades and cushions light up your homes and your faces. Need a helping hand with design? Curious about a custom size? We’re all ears and full of ideas! Chat with us today.
• •Headline: From Our Studio to Your Sanctuary: Bespoke Elegance, Delivered. Body: At Adoro Décor, we're dedicated to transforming houses into homes filled with personality and vibrant elegance. Each lampshade and cushion is handcrafted with meticulous care, just for you. We’re thrilled to help you express your unique style and bring a touch of handmade luxury to your favourite spaces. What can we create for you?