Brand Tone

Elegant, Modern, Personal, Approachable, Empowering, Playful

Brand Values

• •Quality Craftsmanship
• •Unique & Timeless Design
• •Authenticity & Individuality
• •Accessibility & Attainable Luxury
• •Customer Connection & Community
• •Ethical Sourcing
• •Immediacy in Creation

Best Practices

• •Embrace Elegant Modernity: Consistently use language that balances sophistication with a fresh, contemporary feel. Avoid overly traditional or stuffy terms when describing pearls; instead, focus on their modern twist, freshness, and excitement.
• •Highlight Individuality and Empowerment: Frame product descriptions and brand storytelling around how the jewelry accentuates the wearer's unique style and makes them feel confident. Use phrases like as distinctive as they are, celebrate your shine, or uniquely you.
• •Maintain a Personal, Founder-Led Voice (Where Appropriate): Incorporate Pilar's passion and personal touch, especially in social media, blog posts, or Note from the Founder sections. Use I, we (referring to the small team), and share the story and inspiration behind designs. This fosters connection and authenticity.
• •Focus on Quality and Craftsmanship with Transparency: Clearly communicate the use of high-quality materials (AAA freshwater pearls, 14k gold-fill) and the in-house, handcrafted nature of the pieces. This builds trust and justifies the value.
• •Be Customer-Centric and Engaging: Use a warm, approachable, and helpful tone in all communications, from product inquiries to post-purchase care. Encourage interaction, listen to feedback, and make customers feel valued and part of the Adorn Pili community.

Social Perception

Highly Positive, Trusted, Fashion-Forward & Stylish, Artistic & High-Quality, Personal and Approachable

Copy Examples

• •Homepage Banner: Redefining Pearls. Discover handcrafted jewelry that’s as unique and radiant as you are. Modern designs, timeless elegance.
• •Product Description (e.g., for Nora Earrings): Meet Nora – where classic pearls embrace a modern silhouette. Each hand-selected Keshi pearl tells its own story, glowing with unique luster. Make a statement that’s elegantly yours, perfect for your special day or elevating the everyday.
• •Instagram Post: Behind every Adorn Pili piece is a spark of inspiration and a passion for unique beauty. ✨ Pilar here, handcrafting your next treasure in our NY/NJ studio. We believe your jewelry should be a conversation starter. What will yours say? #AdornPili #ModernPearls #HandcraftedJewelry #UniqueAsYou
• •Email Newsletter Subject: Just In: Pearls Reimagined (Plus a Little Something from Pilar) Body Snippet: Hello [Customer Name], This season, we're falling even more in love with the timeless allure of pearls, but with a distinctly Adorn Pili twist. Explore our newest arrivals, designed to make you feel effortlessly chic and uniquely you. From our studio to your jewelry box, with love. - Pili xo
• •About Us Snippet: More than just jewelry, Adorn Pili is a celebration of individuality. Founded by me, Pilar, from a love for transforming unique pearls into wearable art that empowers. We're a small team handcrafting each piece, ensuring your Adorn Pili treasure is a timeless reflection of your personal shine.