Tono de Marca

aspirational, elegant, and empowering.

Valores de Marca

• •Elegance and Quality
• •Self-Expression and Individuality
• •Affordability
• •Customer Satisfaction
• •Innovation and Convenience

Mejores Prácticas

• •Always use refined and positive language. Words like "elegant," "sophisticated," "timeless," "crafted," and "shine" reinforce the brand's core identity.
• •Center the copy around the customer. Frame jewelry not just as a product, but as a tool for her self-expression, confidence, and storytelling. Use phrases like "Your story," "Express yourself," and "Elevate your style."
• •While the visuals and tone are aspirational, the copy should always hint at the brand's value of affordability. Mentioning "affordable luxury" or "accessible elegance" can bridge this gap.
• •Ensure the tone of the copy perfectly matches the clean, high-quality, and elegant aesthetic of the product photography. A disconnect between visuals and text can weaken the brand message.
• •In all communications, from social media replies to customer service emails, maintain a polite, helpful, and appreciative tone. This aligns with the stated value of ensuring a positive customer experience and builds long-term loyalty.

Percepción Social

The general perception of Adornity/GlamDuchess is positive, built on a foundation of significant sales and good reviews from its time on Etsy. Customers see the brand as a source for beautiful, unique, and affordable jewelry. The brand is perceived as trustworthy and dedicated to customer happiness. The blend of modern and classic styles is a frequently praised attribute.

Ejemplos de Copy

• •The most beautiful thing you can wear is confidence. The second is this necklace. ✨ #Adornity #TimelessElegance #SelfExpression
• •Elegance isn’t always loud. Our Signature Cuff is crafted for the woman who finds strength in subtlety. Plated in 18k gold, this piece is a quiet statement of style and grace, designed to be with you from your morning coffee to your evening out. It’s more than an accessory; it’s your daily reminder to shine.
• •Inside: Pieces That Tell Your Story - Ready to express yourself? Discover new arrivals from the Adornity collection, crafted to celebrate your unique journey.
• •Affordable Luxury, Timeless Design. - Discover beautifully crafted jewelry that empowers your style without compromising on quality. Free shipping on all U.S. orders.
• •Style is in the details. Curate your perfect look with our collection of stackable rings, designed for everyday elegance and individual expression. Discover your new favorites at Adornity. #Adornity #JewelryLover #RingStack #ElegantStyle