Brand Tone

Personal & Approachable, Enthusiastic & Passionate, Elegant & Refined, Experiential & Celebratory, Informative & Reassuring

Brand Values

• •Craftsmanship & Quality
• •Personal Connection & Storytelling
• •Customer Experience
• •Beauty & Confidence
• •Joy & Celebration
• •Modern Elegance

Best Practices

• •Always Infuse Personality: Write as Ruth would speak – with warmth, genuine enthusiasm, and a personal touch. Use "I" and "we" when appropriate to reflect the personal nature of the brand.
• •Focus on the "Why": Connect the jewelry to deeper emotions and values – storytelling, confidence, connection, celebration. It's not just about the item, but what it represents.
• •Emphasize the Experience: Especially for permanent jewelry, highlight the fun, the memory-making, and the uniqueness of the process. Use words that evoke positive feelings and shared moments.
• •Maintain Visual & Verbal Elegance: Ensure the language, like the jewelry, is refined, graceful, and beautiful. Avoid overly casual slang or overly technical jargon (unless explaining care clearly).
• •Engage and Educate: Encourage interaction by asking questions. Clearly explain processes (like permanent jewelry application or care instructions) in an approachable and reassuring manner to build trust and comfort.

Social Perception

High-Quality, Delicate Jewelry, Unique and Fun Experience, Professional and Talented Artisan, Trustworthy Brand, Aspirational yet Accessible

Copy Examples

• •✨ Introducing our 'Whispers of Gold' collection ✨ Each piece is delicately handcrafted to catch the light and tell your unique story. Because you deserve to shine, every single day. Tap to explore or visit us at our next pop-up! #AdornedByRuth #NewCollection #HandcraftedJewelry #GoldJewelry #ElegantSimplicity
• •🔗 Get Linked for Life! 🔗 Grab your bestie and create a lasting memory with our beautiful permanent jewelry. Quick, painless, and oh-so-sparkly! ✨ Book your spot for our upcoming event at [Location] on [Date]. Spaces are limited – let’s make some memories together! Learn more & book: [Link] #PermanentJewelry #AdornedByRuth #FriendshipBracelets #GetWelded #JewelryExperience
• •Adorn Yourself. Tell Your Story. Discover timeless permanent jewelry and curated collections, designed to celebrate you.
• •Hello [Customer Name], Say 'I do' to unforgettable sparkle! ✨ Make your bridal party truly special with custom-fit permanent jewelry from Adorned by Ruth. A beautiful way to bond and a cherished keepsake for your favorite people. Let's design something magical together. Reply to this email to inquire about our bridal packages! With love and sparkle, Ruth
• •(Video snippet of Ruth carefully welding a bracelet, smiling) Text overlay: "The magic in the making ✨ So much love goes into each piece! Seeing your joyful faces is why I do what I do! ❤️ #PermanentJewelryLove #AdornedByRuth #PassionForCraft"