Tono de Marca

Mystical, Elegant, and Edgy. It combines dark romanticism with empowerment, using evocative and poetic language to create an alluring and exclusive feel.

Valores de Marca

• •Craftsmanship & Quality
• •Uniqueness & Self-Expression
• •Customization
• •Sustainability & Durability

Mejores Prácticas

• •Embrace Poetic and Evocative Language: Use metaphorical and sensory language to reinforce the brand's core identity and tell a story.
• •Center the Customer as the Protagonist: Frame copy to empower the customer, presenting jewelry as a tool for self-expression and power.
• •Highlight the 'Handmade' and 'Quality' Angles: Consistently mention handmade, made-to-order, and quality materials to justify pricing and appeal to artisan-seeking customers.
• •Maintain Visual and Textual Consistency: Ensure the dark, elegant, and mystical tone of the copy aligns with photography and website design.
• •Use Your Niche as a Strength: Speak directly to the 'modern mystic,' 'goth,' or 'rocker chic' customer without diluting the brand's unique voice.

Percepción Social

The public perception is overwhelmingly positive within its niche. Customers view it as a high-quality artisan brand with beautiful and unique products, perceived as trustworthy and highly skilled in its craft.

Ejemplos de Copy

• •Unleash the warrior within. Our silver sword, forged not for battle, but for the silent strength it bestows upon its wearer. Handmade for the fiercely beautiful. Adorn yourself in midnight.
• •Midnight Ruby: Darkly Romantic Jewelry for the Modern Mystic. Where shadowed elegance meets untamed nature. Discover your ritual.
• •A beautiful danger, captured in solid sterling silver. Our Carnivorous Plant Ring is a tribute to the wild and untamed parts of nature, and of yourself. Each detail is meticulously handcrafted, a wearable piece of the Garden After Dark. Let it be a reminder of your own exquisite power.
• •A new darkness is descending... The Nightshade Collection has arrived.
• •Tired of jewelry that whispers? Ours screams. At Midnight Ruby, we craft statement pieces for those who are unapologetically themselves. From gothic chokers to celestial silver, find the adornment that speaks to your soul. Handmade in NYC.