Brand Tone

approachable, passionate, and creative

Brand Values

• •Originality and Artistry
• •Quality and Craftsmanship
• •Joy and Whimsy
• •Connection and Community

Best Practices

• •Maintain a Personal Voice: Always write from the artist's perspective. Use "I" and "my" to create a direct and personal connection with the audience.
• •Tell the Story: For each product, share the inspiration or a small detail about the creative process. This adds value and reinforces the brand's commitment to artistry.
• •Use Descriptive and Evocative Language: Words like "vibrant," "whimsical," "handcrafted," and "heartfelt" align with the brand's aesthetic and values.
• •Highlight Uniqueness: Emphasize that each piece is an original design, setting it apart from mass-produced items.
• •Engage with Your Community: Ask questions in social media captions and respond to comments and reviews personally. This nurtures the community feel and shows appreciation for your customers.

Social Perception

unique, high-quality, and heartfelt handcrafted goods

Copy Examples

• •Say hello to our newest friend! Each stitch in this felted creation is filled with joy and a little bit of magic. Add a pop of color and personality to your space. #AdornamentDesigns #FeltArt #HandmadeWithLove
• •Start your morning with a dose of creativity. This ceramic mug features one of our favorite original paintings, 'Cosmic Bloom.' It's not just a mug; it's a small piece of art to brighten your day.
• •A Splash of Color for Your Inbox!
• •Original Art for Your Everyday Life. Discover unique, handcrafted designs that tell a story.
• •Bring the outdoors in with our whimsical, nature-inspired felted art. Perfect for adding a touch of handmade charm to any room. #WallArt #FiberArt #HomeDecor