Brand Tone

Sentimental, Approachable, and Graceful

Brand Values

• •Personal Connection
• •Meaningful Craftsmanship
• •Celebration of Moments
• •Authenticity
• •Timeless Elegance

Best Practices

• •Lead with Emotion, Support with Detail: Start by evoking the feeling or memory the piece represents. Follow up with the specific details—like "hand-stamped initial" or "delicate 14k gold chain"—that make it special.
• •Use "Storytelling" Language: Incorporate words like "story," "memory," "moment," "journey," and "celebration" into your copy. Frame the products not as items, but as part of the customer's life narrative.
• •Engage with Gentle Questions: Foster community and an approachable tone by asking open-ended, reflective questions in social media captions and emails, such as "Who would you share this with?" or "What milestone are you celebrating?"
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure the soft, graceful, and elegant tone is reflected in both the language and the visuals. Use a consistent set of emojis (e.g., ✨, 🤍, 💖) that align with the brand's gentle and positive feel.
• •Create a Brand Voice Style Guide: Document the core brand tone (Sentimental, Approachable, Graceful), values, and key messaging pillars. This guide should include approved vocabulary, a "do's and don'ts" list, and examples, ensuring anyone writing for the brand can maintain its distinct voice.

Social Perception

The brand is seen as a reliable source for high-quality, meaningful, and beautiful personalized jewelry. Customers associate AdoreMeU with significant life events and the act of thoughtful gift-giving. The handmade aspect is highly valued and contributes to a perception of exclusivity and artistry. The brand has successfully cultivated an image of trustworthiness and emotional resonance.

Copy Examples

• •Introducing The Solstice Collection. Each piece, a whisper of golden hour, designed to carry your memories forward. Discover the story you'll tell.
• •We love seeing your stories unfold. Sarah wears our Initial Necklace, a tribute to her little one. What memory does your favorite piece hold? Share with us below. 💖
• •A gift as unique as your bond. For a limited time, enjoy complimentary engraving on our best-selling bracelets. Create a timeless reminder of a moment that matters.
• •More than just jewelry, it’s a feeling. The joy of a shared memory, the warmth of a close bond. Find the perfect, personal gift at AdoreMeU and make their moment unforgettable.
• •AdoreMeU began with a simple belief: jewelry should be as personal as the moments it represents. Our hands craft the pieces, but your stories give them life. Each design is a celebration of love, a marker of milestones, and a symbol of you.