Brand Tone

Authentic, Passionate, and Approachable. The brand's voice is a direct reflection of its founder, Doré. The communication is heartfelt and personal, often sharing the story and inspiration behind each piece. The tone is consistently warm and genuine, making customers feel connected to the creative journey. Phrases like "timeless creations from our heart" and "we adore to create and create to adore" encapsulate this passionate and approachable voice. The overall feeling is that of a small, dedicated studio, not a large, impersonal corporation.

Brand Values

• •Sustainability and Conscious Production
• •Local Empowerment
• •Craftsmanship and Quality
• •Exclusivity and Individuality

Best Practices

• •Always Channel the Founder's Voice: Every piece of copy should sound like it comes directly from Doré. Use "I" and "we" to maintain a personal, human connection. Share the "why" behind each product, not just the "what."
• •Lead with Your Values: Weave the core values of sustainability, local production, and craftsmanship into all messaging. These are your key differentiators and the reason customers choose your brand.
• •Emphasize Storytelling: Every product has a story—from the fabric's origin to the design's inspiration. Sharing these narratives creates an emotional connection and adds value beyond the physical garment.
• •Use Warm and Inclusive Language: Your copy should feel like a welcoming conversation. Use words like "adore," "heart," "special," and "journey" to reflect the brand's passionate and approachable nature.
• •Maintain Visual and Textual Cohesion: Ensure that the aesthetic of your photos—natural, artistic, and authentic—is mirrored in your copy. The tone should match the visuals to create a seamless and trustworthy brand experience.

Social Perception

Artistic, Trustworthy, and High-Quality. The public perceives "adore designer" as an authentic brand that delivers on its promises. The direct involvement of the founder builds a high level of trust. Customers on social media express appreciation for the unique designs and the brand's transparent, sustainable practices. The narrative of a skilled designer creating unique, handmade garments resonates well, positioning the brand as a high-quality, artisanal label. The brand's story of growing from a personal passion into a business is inspiring and creates a loyal following that values both the aesthetic and the ethos of the company.

Copy Examples

• •Meet the dress that moves with you. Our new Evolve Dress, designed for every chapter of your life. Made with locally sourced fabric and crafted by hand right here in our Cape Town studio. Because your clothes should be as versatile and beautiful as you are. Pre-order yours now. #AdoreDesigner #MadeInSouthAfrica #SustainableStyle #VersatileFashion
• •Tired of fast fashion? We are too. At adore designer, we do things differently. Every piece is handmade to order, just for you. We use local fabrics, eliminate waste, and pour our hearts into creating clothes you'll cherish for years. Support local, wear consciously. Discover our story. #SlowFashion #EthicalFashion #SupportLocalSA #HandmadeWithLove
• •This isn't just a jacket; it's a piece of our history. Crafted from the beautiful remnants of five years of collections, this one-of-a-kind piece is a celebration of sustainable creativity. With its unique patchwork of prints and textures, no two are alike. A true original, for a true original. Wear a story. #OneOfAKind #SustainableChic #AdoreDesignerStory
• •Hi [Customer Name], Doré here. I wanted to share a little peek into the studio this week. The light was hitting this vibrant fabric, and I was instantly inspired to create our next piece... It’s moments like these, where the fabric speaks, that I feel so grateful for this journey. Thank you for being a part of it and for choosing fashion with a soul. See what’s new this week. xxx
• •From Our Hands to Your Heart. We are adore designer. Timeless, handmade pieces created in South Africa to make you feel truly special. Discover creations made with passion and purpose.