Brand Tone

Conscious and Caring, Informative and Guiding, Friendly and Approachable, Passionate and Committed, Positive and Hopeful

Brand Values

• •Sustainability
• •Ethical Sourcing
• •Environmental Responsibility
• •Conscious Consumerism
• •Quality and Functionality
• •Community Engagement
• •Transparency

Best Practices

• •Always Lead with Values: Ensure your core values of sustainability, ethical sourcing, and environmental responsibility are woven into your messaging, not just tacked on. Let them be the "why" behind your products.
• •Use Empathetic and Inclusive Language: Speak to your audience as partners in the journey towards a more sustainable world. Use words like "we," "us," and "together" to foster a sense of community.
• •Educate, Don't Preach: Provide helpful information and insights about sustainable living and your product benefits in a friendly, guiding tone, rather than a judgmental or overly technical one.
• •Maintain Positivity and Offer Solutions: While acknowledging environmental challenges, focus on the positive impact of making conscious choices and how your products offer practical solutions.
• •Be Authentic and Transparent: Share your journey, including your goals and even challenges (if appropriate), to build trust. Avoid greenwashing by backing up claims with clear information about your practices and products.

Social Perception

Genuinely Eco-Friendly, Innovative, Trustworthy, Purpose-Driven, Aspirational yet Accessible

Copy Examples

• •Headline: Make a Clean Break from Plastic. Our Planet (and Your Laundry) Will Thank You. Body: Tired of bulky plastic detergent bottles cluttering your space and harming the Earth? Adored Earth’s Eco-Ergent Laundry Sheets dissolve completely, leaving no trace but fresh, clean clothes. Kind to your skin, kind to the planet. Make the switch today and feel the difference. #AdoreOurEarth #SustainableLiving
• •Headline: Small Changes, Big Impact. Choose Ethical Homewares. Body: At Adored Earth, we believe every choice matters. That’s why we lovingly curate beautiful, sustainable homewares and gifts that are ethically sourced and crafted with care. Decorate your home with pieces that tell a story of respect for people and planet. Explore our collection. #ConsciousHome #EthicalChoices
• •Headline: Join the Refill Revolution! (And Save Cupboard Space!) Body: Our innovative Eco-Ergent Laundry Sheets aren't just powerful; they're compact! Delivered in an A5 envelope, say goodbye to plastic jugs and hello to more room and less waste. Subscribe and save, and never run out of eco-friendly cleaning power again. #LessWasteMoreJoy #EcoCleaning
• •Headline: Gifts That Give Back to the Earth. Body: Looking for a present that truly means something? Adored Earth offers a unique selection of eco-friendly and ethically produced gifts. From handcrafted treasures to sustainable essentials, give a gift that shows you care – for them, and for our precious planet. #GiftSustainably #MeaningfulGiving
• •Headline: Our Promise: Performance Meets Planet-Friendly. Body: We’re passionate about creating products that don't just reduce environmental impact but also work brilliantly. Adored Earth was born from the belief that you shouldn’t have to sacrifice functionality for eco-friendliness. Try our award-winning solutions and experience the best of both worlds. #EcoPerformance #AdoredEarthQuality