Brand Tone

Nurturing, Gentle, and Reassuring

Brand Values

• •Comfort & Quality
• •Safety & Purity
• •Simplicity & Timelessness
• •Cherishing Moments

Best Practices

• •Use a Nurturing Lexicon: Always choose soft, emotive, and positive words. Use terms like gentle, pure, cozy, snuggle, soft, cherish, and comfort. Avoid words that are harsh, overly technical, or sales-y.
• •Focus on the "Why": Frame copy around the emotional benefit for the parent and the comfort benefit for the baby. It's not just a onesie; it's "peace of mind," "a cozier cuddle," or "a better night's sleep."
• •Maintain Visual and Textual Harmony: Ensure that the clean, soft, and minimalist aesthetic of your visuals is always matched by the gentle, simple, and reassuring tone of your text.
• •Speak with Empathy: Write as if you are a parent speaking to another parent. Acknowledge the joys and worries of parenthood and position Adorbly as a supportive and trustworthy part of that journey.
• •Be Consistent Across All Channels: The gentle, reassuring voice used on Instagram should be the same voice found in customer service emails, product descriptions, and Facebook ads. This consistency builds brand trust and recognition.

Social Perception

Largely positive, driven by product quality and softness. Customers frequently praise the aesthetic, and consistent messaging on safety and organic materials builds trust.

Copy Examples

• •Wrapped in a Cloud. There's nothing more precious than these quiet moments. Our buttery-soft bamboo basics are designed to make every snuggle softer and every dream a little sweeter. Gentle on their skin, gentle on your mind. ☁️ #AdorblyMoments
• •The Everyday Romper in 'Oat' Meet your new favorite basic. Crafted from the purest organic bamboo, our Everyday Romper is designed for ultimate comfort and effortless style. Its breathable, thermo-regulating fabric keeps your little one comfortable from naptime to playtime, while the minimalist design and durable construction make it a timeless wardrobe essential. Because comfort should be simple.
• •Softness You Have to Feel to Believe. Your baby deserves the best. Adorbly's organic bamboo essentials are hypoallergenic, breathable, and unbelievably soft. Perfect for delicate skin and designed for the moments you'll cherish forever. Shop our collection now and feel the difference.
• •A Little Something Soft for Your Little One ✨
• •Pure Comfort for Precious Skin. Discover our collection of organic bamboo baby essentials.