Tono de Marca

Intimate, Whimsical, and Empowering

Valores de Marca

• •Storytelling & Intention
• •Creativity & Self-Expression
• •Resilience & Empowerment
• •Community & Safety
• •Authenticity

Mejores Prácticas

• •Lead with Story: Whether describing a product, a tattoo, or a day in the studio, always frame it within a narrative. Use words that evoke emotion, journey, and transformation.
• •Embrace Imperfection: Share the "cozy chaos." Don't be afraid to post about creative blocks, messy desks, or the less glamorous side of being an artist. This reinforces the brand's core value of authenticity.
• •Use "Magical" and "Grounded" Language: Balance whimsical terms ("dreamy," "magical," "folklore") with words that convey strength and reality ("resilience," "healing," "journey," "honest"). This captures the unique blend of fantasy and empowerment.
• •Speak Directly to Your "Ideal Client": Write as if you are talking to a friend who gets it—someone who loves fantasy, values deep meaning, and is on their own path of growth. Use "you" and "we" to foster a sense of community.
• •Be Consistent Across Platforms, But Adapt the Format: While the core tone remains the same, tailor the delivery to each platform. Instagram is visual and story-driven. TikTok is for short, engaging, behind-the-scenes moments. YouTube is for deeper, long-form storytelling and connection. The message is consistent, but the medium changes.

Percepción Social

The public perception of Adora Bao Studio is that of an authentic, talented, and inspiring independent artist.

Ejemplos de Copy

• •Meet the 'Cosmic Ram.' For the souls who find strength in the stars and footing on the rocks. This design is about navigating your universe with gentle power and quiet resolve. A story of resilience waiting for its keeper. Available now in the flash book—link in bio to make it yours.
• •POV: You're embracing the cozy chaos of a creative life. Today was for sketching new worlds, packing your magical mail, and remembering that every step, even the small ones, is part of the journey. What are you creating today? #ArtistLife #CozyVibes #TattooArtist #SmallBusiness
• •More than just ink and paper, Adora Bao Studio is a space for visual storytelling. I'm Adora, a tattooer and illustrator inspired by folklore, nature, and the magic of resilience. My work is for the dreamers, the fighters, and the wild-hearted. Here, we create art that feels like coming home to yourself.
• •Join our Sticker & Art Club! It's more than just mail—it's a monthly piece of magic, a reminder to stay creative, and a way to support an independent artist's journey. For those who believe in intentional, slow-living art. Your support helps build this magical world, one piece at a time.
• •The books are opening. This is an invitation for those who are ready to wear their story. I’m seeking collaborations with clients who value intention and are drawn to art that is personal, dreamy, and a little wild. If you have a story that needs to be told, I'm here to listen. Let's create something meaningful together.