Brand Tone

Feminine and Empowering, Aspirational but Accessible, Amigable y Comunitario, Romántico y Elegante, Consciente

Brand Values

• •Inclusividad y Celebración del Cuerpo Femenino
• •Confianza y Empoderamiento
• •Calidad y Atemporalidad
• •Versatilidad
• •Pasión por el Diseño y el Ajuste Perfecto
• •Emprendimiento Femenino
• •Responsabilidad (emergente)

Best Practices

• •Embrace Feminine Empowerment: Use language that is uplifting, supportive, and celebratory of women and diverse body types. Words like "celebrate," "empower," "confident," "radiant," and "beautiful" should be staples.
• •Maintain an Aspirational yet Inclusive Voice: While showcasing beautiful imagery and elegant designs, ensure the messaging remains relatable and welcoming, emphasizing that the dresses are for "every occasion and every body type."
• •Foster Community and Connection: Actively engage with the audience, use user-generated content, and employ a friendly, approachable tone in responses and captions. Use brand-specific hashtags like #adooregirls to build community.
• •Highlight Quality and Timelessness: Consistently mention the quality of materials, the craftsmanship, and the timeless nature of the designs, positioning pieces as "wardrobe heroes."
• •Infuse Romance and Elegance: Use descriptive and evocative language that paints a picture of sophistication, dreaminess, and the special feeling of wearing an Adoore dress. Focus on the details that make each piece unique.

Social Perception

Positiva, Asociada con la Fundadora, De Confianza para Ocasiones Especiales, Comunidad en Crecimiento, Consciente de la Sostenibilidad (en desarrollo), Premium pero Accesible

Copy Examples

• •✨ Step into your dream. Our new collection has arrived, designed to make every woman feel effortlessly radiant. Discover romantic silhouettes and our signature flattering fits that celebrate *you*. Which piece are you falling for? #Adoore #NewCollection #CelebrateYourCurves #DreamDress
• •Meet the 'Seraphina' Midi Dress – your new wardrobe hero for seasons to come. Crafted from luxurious, flowing fabric with our exclusive hand-drawn botanical print, Seraphina is designed to enhance your natural grace. With its confidence-boosting fit and thoughtful details, this dress isn't just an outfit; it's a feeling. Perfect for sunlit garden parties or elegant evening soirées. Feel beautiful, feel Adoore.
• •Just In: Dresses to Adore (and be adored in!) 💖 Hello, gorgeous! Get ready to update your style with timeless pieces that whisper elegance and shout confidence. At Adoore, we believe in the power of the perfect dress – one that fits flawlessly and makes you shine from the inside out. Explore our latest arrivals...
• •From brunch to breathtaking! 🥂✨ Watch how we style our versatile 'Elara' wrap dress for two totally different vibes. Feminine, flattering, and always ready for an adventure. How would you wear yours? Show us! #AdooreStyle #DressChallenge #VersatileFashion #AdooreGirls #TikTokFashion
• •Wedding bells? Special celebration? Find *the* dress that makes heads turn and hearts flutter. Adoore offers timeless, elegant dresses designed to celebrate every woman and every occasion. High quality, unforgettable style. Shop now and be the best-dressed guest. [Link] #AdooreOccasions #WeddingGuestDress #ElegantStyle #FeelConfident