Tono de Marca

Personal, approachable, authentic, humble, creative, and passionate, often expressed through the founder's first-person narrative.

Valores de Marca

• •Family-Centric
• •Handmade Craftsmanship
• •Customer Connection
• •Creativity and Personalization

Mejores Prácticas

• •Always Write as Beck: Maintain the first-person narrative ("I," "my," "me") across all platforms—from product descriptions to social media replies. This is the cornerstone of the brand's authentic voice.
• •Tell the "Why" Behind the Product: Don't just sell a wooden sign; sell the story behind it. Explain the inspiration—whether it was a moment with your kids, a funny quote you heard, or a custom request that sparked a new idea.
• •Incorporate the "One-Woman Show" Element: Regularly and proudly mention that the business is a small, personal operation. This builds authenticity, manages expectations on production time, and reinforces the value of handmade items.
• •Show, Don't Just Tell: Use behind-the-scenes content (photos and videos of the workshop, the laser cutter, the design process) to visually reinforce the brand's values of craftsmanship and personal effort.
• •Express Gratitude Openly: Continue to weave phrases like "thank you for supporting my family" and "your support means the world" into communications. This strengthens the customer relationship and reinforces the perception that they are more than just a transaction.

Percepción Social

Perceived as a trustworthy, small Australian business that aligns with the "shop local" and "support small business" movements. Customers feel a personal connection, viewing purchases as a direct contribution to the founder's family and creative passion, and see the brand as a source for thoughtful, personalized, meaningful gifts and decor.

Ejemplos de Copy

• •It all starts with an idea... and then the laser gets to work! ✨ So excited to share our new "Excuse the Mess, the Children are Making Memories" sign. Designed, cut, and hand-finished by me on the beautiful NSW South Coast. Perfect for the beautifully chaotic family home. Tap to shop and support a one-woman-show! #ADOHRNCreations #HandmadeWithLove #ShopSmallAU
• •Capture the moment before it's gone. As a mum of three, I know how fast they grow up! That's why I created these reusable "First Day of School" boards. I design and laser-cut each one myself, thinking of all the families like mine who want to cherish these memories. A little piece of our family story, ready for yours. #SupportSmallBusiness #FirstDayOfSchool #MadeInAustralia
• •From my little workshop... to your home. ✨ ADOHRN Creations isn't a big company. It's just me, Beck, turning creative chaos into something beautiful while my kids are at school. Every single order is designed and made with love. Thank you for supporting my family's dream. #OneWomanShow #LaserCutting #CreativeLife
• •Your celebration is unique. Your cake topper should be, too! Whether it's a birthday, wedding, or anniversary, I'm here to create the perfect finishing touch. Let's design a custom piece together. Send me a message, and let's get creating! #ADOHRNCreations #CustomCakeTopper #PartyInspo
• •Subject: A little note from my workshop... Hi [Customer Name], Beck here from ADOHRN Creations. As I'm working on new designs this week (my mind is always buzzing with ideas!), I just wanted to say thank you. Whether you've purchased a small gift tag or a large family sign, you're the reason I get to do what I love. Your support means the world to me and my family. #Grateful #SmallBusinessOwner