Brand Tone

Professional & Authoritative, Caring & Empathetic, Inclusive & Empowering, Results-Oriented & Trustworthy

Brand Values

• •Expertise & Science
• •Inclusivity
• •Efficacy & Quality
• •Integrity & Safety
• •Patient-Centric Care

Best Practices

• •Always Lead with Expertise: Reference Dr. Dele-Michael's dermatological background and the scientific basis of the products. Use terms like "clinically proven," "dermatologist-formulated," "expertly designed."
• •Maintain an Educated yet Accessible Voice: Explain skincare concepts and ingredients clearly, avoiding overly technical jargon where possible, or explaining it simply. The goal is to inform and empower, not intimidate.
• •Emphasize Inclusivity: Regularly include language that speaks to "all skin tones" or "skin of color," ensuring visuals and testimonials reflect this diversity. Highlight how products address common concerns within these demographics.
• •Focus on Solutions and Benefits, Backed by Care: Connect product features to tangible benefits (e.g., "fades dark spots," "soothes irritation," "reveals radiance"). Frame these benefits within a caring context that understands the user's skin journey.
• •Be Authentic and Transparent: Clearly state brand values like being cruelty-free, vegan-friendly, and free from harsh chemicals. Let Dr. Dele-Michael's genuine passion for skincare and patient well-being shine through.

Social Perception

Trusted Expert, High-Quality Skincare, Inclusive Solution Provider, Professional & Clinical, Positive Customer Experiences (Overall)

Copy Examples

• •Headline (Problem/Solution, Inclusive): Tired of dark spots that won't fade? Dr. Dele-Michael created ADM Skin with *your* melanin in mind. Discover clinically proven brightness, for skin that truly glows. #ADMSkin #SkinOfColor #DermatologistDeveloped
• •Instagram Post (Educational, Trust-Building): Did you know Niacinamide is a powerhouse for refining texture AND evening tone? 🔬✨ Our [Product Name] features this star ingredient, expertly formulated by Dr. Dele-Michael to deliver visible results without irritation. Learn more about the science behind your skin! #ADMScience #SkincareEducation #HealthySkin
• •Facebook Ad (Benefit-Driven, Authoritative): Stop guessing, start seeing results. ADM Skin, founded by leading dermatologist Dr. Dele-Michael, offers targeted solutions for your biggest skin concerns – from acne to aging. Experience the difference expert care makes. Shop now. #ExpertSkincare #DermatologistRecommended #RadiantSkin
• •Product Description Snippet (Value-Focused, Caring): At ADM Skin, we believe everyone deserves to feel confident in their skin. That's why our [Product Name], created by Dr. Dele-Michael, is formulated with love and science to be both effective and gentle, especially for [specific concern like 'sensitive skin' or 'hyperpigmentation']. Free from parabens, sulfates, and always cruelty-free.
• •Email Subject Line (Intrigue, Exclusivity): Dr. Dele-Michael's Secret to Radiant Skin? It's Inside... (Body of email would then introduce a key product or philosophy).