Brand Tone

Rebellious, passionate, motivational, authentic, insider, gritty, unapologetic, supportive, and community-focused. It speaks from within the action sports subculture, using genuine language that resonates with riders and fans, embracing the high-risk nature of the sport and celebrating the community.

Brand Values

• •Authenticity
• •Resilience & Perseverance
• •Community & Support
• •Craftsmanship & Quality

Best Practices

• •Speak the Language: Use authentic slang and terminology from the action sports world (e.g., "dialed," "send it," "steeze"). This builds an immediate connection with the target audience and reinforces authenticity.
• •Lead with Values: Weave the core values of resilience, authenticity, and community into all copy. Connect product features back to the lifestyle—a durable shirt isn't just tough, it's built to withstand a "slam."
• •Tell the "Rider-Owned" Story: Regularly reference the brand's origin story and the fact that it is "rider-owned" and "family-owned." This is a major differentiator from larger, corporate competitors and builds trust.
• •Celebrate the Community: Use copywriting to spotlight sponsored athletes, artists, and even customers. Frame them as heroes of the brand story. This makes the marketing feel less like advertising and more like a community showcase.
• •Maintain a Confident, Understated Tone: The brand's tone is confident but not arrogant. Avoid excessive hype or marketing fluff. The copy should be direct, punchy, and let the action and the quality of the products do most of the talking.

Social Perception

Perceived as a core, authentic, credible, and respected player within the Australian action sports scene. It's a niche and focused brand appealing to action sports enthusiasts, fostering a loyal community, and representing an aspirational lifestyle of dedication, skill, and belonging.

Copy Examples

• •BUILT FOR THIS. The hours in the workshop, the slams in the dirt, the relentless drive to push higher. It’s not just a sport, it’s in our DNA. Our ‘No Rest’ tee is for those who get it. Rider-owned, rider-approved. #Admissive #FMX #RideOrDie #Streetwear
• •The ‘Everyday Hustle’ Hoodie. Cold mornings at the track, late nights in the garage—the hustle never stops. We designed the Everyday Hustle Hoodie for a life in motion. Built from premium, heavy-duty fleece to keep you warm and cut for a non-restrictive fit. Because comfort should never compromise your grind. Printed by hand, right here in our warehouse.
• •Not For The Sidelines. Since 2008, Admissive has been more than a brand—it's a statement. We’re a family-owned company from the Sunshine Coast, hand-printing gear for the riders, the artists, and the ones who aren't afraid to earn their scars. Ready to join the crew? Shop the new collection.
• •RIDER OWNED. SELF MADE. We are Admissive Co. Born from the action sports lifestyle. Built on passion, not hype. This is apparel for your journey.
• •Winter '24 Is Here. Gear Up. Don't let the cold stop you. Our Winter '24 drop is officially live, packed with fresh designs and the quality you trust. From heavy-duty hoodies to new long-sleeve tees, every piece is printed in-house and ready for whatever you throw at it. Check out the collection before it’s gone.