Brand Tone

Friendly and Approachable, Positive and Uplifting, Conscious and Purpose-driven, Playful and Fun, Informative and Trustworthy

Brand Values

• •Health and Wellness
• •Social Responsibility
• •Sustainability and Environmental Care
• •Quality and Taste
• •Convenience and Accessibility
• •Transparency
• •Community and Inclusivity
• •Fun and Positivity

Best Practices

• •Emphasize 'Goodness' in All Its Forms: Consistently weave in the dual message of 'good for you' (healthy, natural, delicious) and 'good for the community/planet' (social impact, sustainability).
• •Use Positive and Empowering Language: Frame healthy eating and social contribution not as a chore, but as an enjoyable and uplifting choice. Avoid preachy or overly technical jargon.
• •Maintain a Friendly and Relatable Voice: Write as if you're talking to a friend. Use contractions, ask questions, and inject a bit of warmth and personality. The 'squirrels' team nickname is a good example of this.
• •Be Specific and Transparent About Values: Instead of vague claims, provide concrete examples of your social initiatives (like the Yellow Ribbon Project) and sustainability efforts (e.g., 'our boxes are made from 100% recycled materials').
• •Adapt Tone Slightly for Different Platforms, but Keep Core Values Consistent: While TikTok content might be more playful and Instagram more visually driven, the underlying message of health, taste, and social purpose should always shine through.

Social Perception

Customers and the public generally perceive BoxGreen as a socially conscious brand that offers high-quality, healthy snack alternatives. The commitment to employing ex-offenders and supporting marginalized communities is a significant positive aspect of their brand image. They are seen as a trustworthy source for natural and healthy snacks. The B Corp certification enhances their credibility as a business committed to social and environmental performance. There is an appreciation for their efforts in sustainable packaging, although some feedback suggests continuous improvement in this area.

Copy Examples

• •Headline: Snack Happy, Live Healthy, Give Back. That's the BoxGreen way. Body: Fuel your day with delicious, all-natural snacks that taste as good as they make you feel. Every bite supports our mission to create positive change, one snack and one opportunity at a time. Good for you, good for the community.
• •Headline: Unbox a Little Joy (and a Lot of Goodness!). Body: Tired of guilty pleasures? Our snack boxes are packed with wholesome, exciting flavors that your tastebuds and body will thank you for. Plus, knowing you're supporting a kinder world? That's the sweetest treat of all.
• •Headline: Your Desk Drawer Just Got an Upgrade. A Deliciously Healthy One. Body: Say goodbye to afternoon slumps and hello to vibrant energy! BoxGreen delivers perfectly portioned, natural snacks right to your door or office. Snacking smart has never been this easy (or this tasty!).
• •Headline: More Than Just Snacks. It's a Movement. Body: We believe in the power of good food and good deeds. From carefully sourced ingredients to empowering our community partners, every BoxGreen snack is a step towards a happier, healthier planet and its people. Join us!
• •Headline: Fuel Good, Feel Good. Seriously. Body: Healthy snacking shouldn't be boring. We’re here to shake things up with fun, flavorful, and (shhh, don’t tell anyone) super nutritious treats. Get your snack game on point and make a difference while you’re at it!