Brand Tone

Aspirational & Inspiring, Trustworthy & Reliable, Community-Oriented & Engaging, Supportive & Empowering, Modern & Trendy

Brand Values

• •Quality
• •Accessibility & Affordability
• •Customer Centricity
• •Curation & Style
• •Supporting Indian Craftsmanship & Brands
• •Innovation & Technology
• •Personalization & Self-Expression

Best Practices

• •Emphasize "Your Home, Your Story": Continuously connect products to the customer's personal journey of creating a comfortable and expressive living space. Use language that empowers them to curate their own unique environment.
• •Highlight Indian Roots & Artistry: Whenever relevant, subtly weave in the narrative of supporting local artisans and showcasing Indian craftsmanship. This reinforces the brand's values and unique selling proposition.
• •Maintain an Inspirational yet Accessible Voice: Combine aspirational language about beautiful homes with the reassurance of affordability and quality. Avoid overly exclusive or jargon-filled terms.
• •Foster Community and Engagement: Use inclusive language. Encourage sharing, tagging, and interaction. Refer to customers as "decoristas" or part of the "Dusaan family" to build a sense of belonging.
• •Stay Visually Driven and Trend-Aware: Ensure copy complements the visual nature of home decor. Use descriptive language that helps customers imagine the products in their own homes. Refer to current decor styles and trends where appropriate (e.g., "Boho Flair," "Modern Design").

Social Perception

Positive for Product Quality & Aesthetics, Seen as a Go-To for Indian Home Decor, Concerns about Logistics, Appreciation for Curation, Growing Reputation

Copy Examples

• •Headline: Your Home. Your Story. Let Dusaan Help You Tell It. Body: Discover unique, handcrafted decor from artisans across India. Curated pieces that bring your vision to life, because your space should be as unique as you are. Shop the collection today and find what speaks to you. #DusaanHomes #HomeDecorIndia
• •Headline: Style That Feels Like Home. Quality That Lasts. Body: At Dusaan, we believe beautiful homes shouldn't break the bank. Explore our collection of premium, affordable furnishings and decor, sourced with care and an eye for what's next. Create your sanctuary with us. #AffordableLuxury #DusaanStyle
• •Headline: Empowering Artisans, Beautifying Homes. Body: Every Dusaan piece tells a story of tradition and passion. We partner with talented Indian creators to bring you authentic, high-quality decor that makes a statement and supports local craftsmanship. Decorate with purpose. #SupportLocalArtisans #DusaanValues
• •Headline: Fresh Ideas for a Stunning Home. Delivered. Body: Tired of the same old look? Dive into Dusaan’s curated collections – from Modern Minimalism to Boho Chic. Get inspired, find your vibe, and enjoy free shipping on a new way to love your home. #HomeInspo #TrendyDecor #Dusaan
• •Headline: Join the Dusaan Decorista Community! ✨ Body: Share your #DusaanHauls and inspire others! We love seeing how you style your favorite finds. Tag @mydusaan for a chance to be featured and discover how others are making their homes uniquely beautiful with Dusaan. #MyDusaan #CustomerLove #HomeStyle