Brand Tone

Inspirational, Unique & Eclectic, Curated & Quality-Conscious, Welcoming & Customer-Centric, Creative & Artistic

Brand Values

• •Uniqueness
• •Inspiration & Personal Expression
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Support for Local Creativity
• •Joyful Living

Best Practices

• •Embrace "Unique" Storytelling: Always highlight what makes a product or the store experience different. Use words like "one-of-a-kind," "handcrafted," "curated," "vintage," and "artisan."
• •Inspire, Don't Just Sell: Frame copy around how items can help customers create a joyful, personal, and soulful home. Focus on the feeling and the story behind the pieces.
• •Maintain a Welcoming and Helpful Voice: Use warm, approachable language. Ensure that calls to action are friendly and that customer service benefits are subtly woven in.
• •Showcase Quality and Craftsmanship: Briefly mention details that speak to the quality, materials, or the skill involved in creating the items, reinforcing their value beyond aesthetics.
• •Incorporate Customer Language: Pay attention to the positive adjectives and phrases customers use in reviews ("fabulous," "beautifully curated," "thoughtful") and subtly reflect this language back in your own copy to resonate authentically.

Social Perception

Adjectives Market is generally perceived very positively by its customers and the local community. It's seen as a go-to destination for unique, high-quality furniture and home decor that can't be easily found elsewhere. Customers appreciate the curated selection, which includes vintage, repurposed, and artistic pieces. The brand is associated with excellent and thoughtful customer service. It's viewed as a local business that supports other local creatives. The recognition as "Best Home Decor Store" by Orlando Weekly readers further solidifies its positive standing in the community. The overall perception is that of a delightful and inspiring store offering special items to personalize a home.

Copy Examples

• •Headline for a new collection: "Discover Your Story. Unique finds for a home that’s unmistakably you."
• •Social media post about a vintage item: "This isn't just furniture, it's a conversation starter. Imagine the tales this [vintage item name] could tell. Ready to add a new chapter in your home? ✨ #UniqueHome #VintageFinds #AdjectivesMarket"
• •Website banner for local artisan spotlight: "Crafted with Passion, Curated for You. Meet the local artists whose unique creations bring soul to your space. #SupportLocalArt #HomeInspiration"
• •Email subject line for a sale: "Find Your Joy: Special pieces for a home you’ll love, now with inspiring prices."
• •Product description excerpt: "More than just a [product type], this piece is an invitation to express yourself. Beautifully built and brimming with character, it’s waiting to become part of your home’s unique narrative."