Brand Tone

Enthusiastic and Passionate, Community-Focused and Engaging, Informative and Helpful, Playful and Youthful

Brand Values

• •Passion for Pop Culture
• •Community Building
• •Authenticity (for TCG)
• •Variety and Accessibility
• •Customer Engagement

Best Practices

• •Know Your Audience, Speak Their Language: Use terminology, references, and humor that resonate with anime, manga, and gaming fans. Stay updated on current trends within these communities.
• •Embrace Enthusiasm: Let genuine passion for the products and culture shine through in every communication. Use exclamation points, emojis (appropriately), and energetic language.
• •Foster Community Interaction: Actively ask questions, run polls, host Q&As, and encourage user-generated content (like the haul challenge). Respond to comments and messages in a friendly and approachable manner.
• •Be Visually Consistent: Ensure that the visuals (images, videos, graphics) on social media and the website match the playful, vibrant, and youthful tone of the brand.
• •Maintain Authenticity: When discussing products, especially collectibles or TCGs, be transparent and highlight authenticity where applicable. This builds trust with a knowledgeable fanbase.

Social Perception

Hub for Fans, Engaged with Youth Culture, Source of Collectibles and Niche Products, Active and Current

Copy Examples

• •Headline: Level Up Your Collection! 🔥 Body: Just dropped! Your favorite anime heroes (and villains!) have arrived at Adilsons. From epic figures to must-have manga, dive into the adventure. Shop now and live your passion! #AdilsonsAnime #NewCollection #OtakuLife
• •Headline: Calling All Duelists! турнир Alert! 📣 Body: Think you've got what it takes? Join our official Yu-Gi-Oh! tournament this Saturday at Adilsons! Epic battles, awesome prizes, and bragging rights await. Pre-register now – link in bio! #AdilsonsGaming #YuGiOhMauritius #TCGCommunity
• •Headline: Your Next Plushie Bestie Awaits! 🥰 Body: Soft, cuddly, and straight from your favorite series! Our new plushie collection is here to steal your heart. Which character will you bring home? Tag a friend who needs one! #AdilsonsPlushies #Kawaii #AnimeMerch #Mauritius
• •Headline: Manga Mania is ON! 📚✨ Body: Fresh volumes and classic sagas are hitting our shelves! Whether you're starting a new journey or completing a beloved series, Adilsons has your next great read. What are you reading this week? Share below! 👇 #AdilsonsManga #Bookworm #AnimeCommunity
• •Headline: TikTok Challenge! 🎬 Show Us Your Adilsons Haul! Body: Unbox your latest Adilsons treasures and show us your #AdilsonsHaul! Best video wins a surprise merch pack! Get creative, have fun, and let your inner fan shine! ✨ #AdilsonsFun #AnimeChallenge #MauritiusFans