Brand Tone

Authoritative, Supportive, Engaging, Innovative, Collaborative

Brand Values

• •Effectiveness & Rigor
• •Equity & Inclusivity
• •Innovation & Improvement
• •Authenticity
• •Empowerment & Ownership
• •Collaboration & Community

Best Practices

• •Highlight research-backed evidence to reinforce ADI's authority.
• •Use supportive language to empower educators to adopt the ADI model.
• •Emphasize the transformative impact of ADI on student engagement and understanding.
• •Showcase the innovative aspects of ADI, including the ADI Learning Hub.
• •Incorporate community-oriented content, such as teacher spotlights and collaborative discussions.

Social Perception

ADI is perceived as a research-backed, effective, and transformative approach to science education that empowers both educators and students.

Copy Examples

• •"Empower your students to become critical thinkers and problem-solvers with Argument-Driven Inquiry. Our research-backed approach transforms science education."
• •"The ADI Learning Hub provides educators with the resources and support they need to implement the ADI model effectively in any learning environment."
• •"Join the ADI community and collaborate with fellow educators to create engaging and equitable science learning experiences for all students."
• •"ADI is not just a curriculum; it's a transformative approach to science education that fosters deeper understanding and critical thinking skills."
• •"Based on years of research and classroom testing, ADI is proven to improve student outcomes in science, math and engineering."