Brand Tone

Professional, Innovative, Customer-Centric

Brand Values

• •Innovation: A commitment to developing new and improved adhesive solutions and application methods.
• •Customer Focus/Understanding: Deeply understanding customer needs across different markets and providing tailored solutions.
• •Quality and Reliability: Manufacturing high-quality, durable, and effective adhesive products.
• •Professionalism and Integrity: Acting with honesty and professionalism in all dealings.
• •Efficiency/Value: 'Doing more with less' by working efficiently without sacrificing quality, and offering competitive pricing.
• •Collaboration and Trust: Building strong relationships with employees, vendors, and customers.
• •Problem Solving: Focusing on helping customers solve their specific adhesive application problems and make something great.

Best Practices

• •Highlight Innovation and Quality: Consistently weave in messages about R&D, advanced technology, and the high standards of manufacturing.
• •Avoid overly casual or slang language.
• •The communication should be respectful and build trust.
• •Frame copy around 'elevating the gluing experience' or 'making something great.'
• •Use phrases like 'we understand your needs' or 'designed for you.'

Social Perception

Provider of a wide range of adhesive solutions, often associated with quality and innovation. For B2B, the perception leans towards being a reliable and technologically advanced partner.

Copy Examples

• •Learn About Our Technology.
• •At Adhes Tech, we put your needs at the core of everything we do.
• •Our tapes offer superior hold, easy application, and durability you can trust, helping you do more with less without compromising on quality.
• •For years, Adhes Tech has been dedicated to providing reliable adhesive solutions that our customers depend on.
• •Adhesive Solutions and Professional Tapes.