Brand Tone

Enthusiastic & Passionate, Playful & Humorous, Informative & Helpful, Community-Oriented, Direct & Sales-Oriented

Brand Values

• •Passion for Collecting
• •Authenticity & Quality
• •Customer Focus
• •Variety & Exclusivity
• •Reliability

Best Practices

• •Know Your Audience (The Collector/Fan): Use language, references, and humor that resonate with pop culture enthusiasts, gamers, and collectors. Speak their language.
• •Embrace the Passion: Let genuine enthusiasm for the products shine through in your descriptions and posts. If you're excited, they'll be excited.
• •Balance Playfulness with Professionalism: While humor and a playful tone are great for engagement (especially on TikTok), ensure that product information, purchasing details, and customer service communications remain clear, accurate, and trustworthy.
• •Visual Storytelling Complements Copy: Ensure the visuals (photos, videos) match the energy and information in the copy. For collectibles, high-quality imagery showcasing detail is key.
• •Create a Tone of Voice Guide: Develop a simple internal guide that outlines the brand's personality, key phrases, "do's and don'ts" in communication, and examples of on-brand copy. This helps ensure consistency across all platforms and team members.

Social Perception

Viewed as a go-to source for a variety of collectible figures and scale models in Peru. Their social media engagement suggests a dedicated community of followers.

Copy Examples

• •Headline (Facebook Ad for New Figure): "He's Arrived! 🦇 The Dark Knight just landed at Adhek Perú. Get your [Figure Name] before it vanishes into the Gotham night! Limited stock. #Batman #collectibles #AdhekPeru"
• •Instagram Post (Scale Model Car): "Fuel your passion for perfection! ✨ This [Car Model and Scale] isn't just a model, it's a masterpiece. Every detail captured. Swipe to zoom in & tap the link in bio to make it yours! #ScaleModel #CarCollector #AdhekPeru #ToyCar"
• •TikTok Video Intro (Humorous): "When your shelf needs more hero power... 💪💥 We got you! Unboxing the latest [Character Name] figure that's about to make your collection legendary. Wait for the transformation! #ActionFigure #GeekOut #AdhekPeru #[CharacterFranchise]"
• •Website Product Description Snippet (Backpack): "Adventure awaits, and so does your gear! The [Backpack Name] isn't just about carrying your essentials; it's about doing it in style and with the durability National Geographic is known for. Ready for your next journey? 🎒 #TravelGear #NationalGeographic #AdhekPeru"
• •Email Subject Line (Promotion): "🚨 Collector Alert! 🚨 Exclusive Pre-Orders & Deals Just Dropped at Adhek Perú!"