Brand Tone

Direct, supportive, and slightly edgy, with a focus on solutions and benefits for individuals with ADHD and related challenges.

Brand Values

• •Quality
• •Efficacy
• •Support
• •Focus
• •Innovation

Best Practices

• •Maintain a direct but empathetic tone when addressing sensitive topics like ADHD and PMS.
• •Focus on the benefits and solutions provided by the products, emphasizing quality and efficacy.
• •Use clear and straightforward language, avoiding overly technical or medical jargon.
• •Incorporate humor and a slightly edgy approach sparingly and thoughtfully, ensuring it aligns with the target audience.
• •Highlight the connection to ADHD LIVET AB to reinforce the brand's focus on supporting individuals with ADHD and related challenges.

Social Perception

A brand that is perceived as supportive, understanding, and providing effective solutions for individuals with ADHD, PMS, and related challenges. It is seen as slightly edgy and humorous but ultimately focused on improving the lives of its customers.

Copy Examples

• •F#CK PMS BRAINIES: Get your focus back and conquer your day!
• •Stressleksaker: Find your calm with our high-quality fidget toys.
• •Energi: Boost your energy levels naturally with our targeted supplements.
• •Sömn: Sleep soundly with our natural sleep aids.
• •The Fidget Set Classic Edition: Great quality fidget toys, perfect as gifts.