Brand Tone

Community-Oriented & Friendly, Elegant & Meaningful, Inspirational & Celebratory

Brand Values

• •Love of Reading
• •Self-Expression
• •Community
• •Quality & Comfort
• •Elegance & Meaningful Design
• •Customer Satisfaction

Best Practices

• •Focus on 'Her': Tailor the voice to speak directly to their target audience of women who love books, highlighting elegance, meaning, and comfort.
• •Foster Connection: Use inclusive language ('we,' 'us,' 'our community') and ask questions to encourage engagement and make followers feel part of the Book Addict Hub circle.
• •Highlight Values Consistently: Weave in the brand's core values – passion for reading, self-expression, quality, and community – into product descriptions, social media posts, and all communications.
• •Showcase customer testimonials
• •Emphasize the quality and comfort of the products

Social Perception

Positive (among customers), Niche Appeal

Copy Examples

• •Discover elegant pieces that speak your language.
• •Our t-shirts are so soft, you'll want to read in them all day!
• •Join the BookAddictHub Circle and share your latest reads!
• •Express your love for literature with our meaningful designs.
• •Celebrate reading as a lifestyle.