Brand Tone

whimsical, passionate, and friendly

Brand Values

• •Creativity and Imagination
• •Passion and Love
• •Customer Connection and Community
• •Family and Small Business Ethos

Best Practices

• •Always infuse the copy with the genuine passion that started the business. Use enthusiastic and emotive language. Share the "why" behind each product or theme box.
• •Maintain the whimsical and magical feel by consistently using a lexicon that includes words like magic, adventure, story, journey, wonder, enchanted, treasure, and curate.
• •Address the audience directly using "you" and "your." Use inclusive language like "we," "us," and "our community" to make customers feel like they are part of the Adelore Creations family.
• •Whether it's a product description or a social media post, frame it as part of a larger narrative. Each box isn't just a product; it's an "experience," a "new chapter," or an "adventure waiting to be unboxed."
• •Continuously remind the audience that the items are created by two sisters who care deeply about their craft. This reinforces the brand's authenticity, quality, and small business values.

Social Perception

The social perception of Adelore Creations is overwhelmingly positive. Customer reviews frequently praise the quality and thoughtfulness of the items in the theme boxes. Words like "gorgeous," "beautiful," and "thoughtfully put together" are common in testimonials. Customers express excitement and satisfaction with the unboxing experience, often stating they are "hooked" after their first order. The brand is perceived as one that delivers high-quality, creative, and unique products. Unboxing videos and positive reviews on platforms like TikTok and Lemon8 further amplify this perception, showcasing genuine customer delight and building social proof. The ability to "create your own" theme box is also highlighted as a major positive, allowing for a personalized and engaging customer experience.

Copy Examples

• •Ready for another adventure? ✨ We ’ve bottled the magic of [Book/Show Name] and poured it into our latest theme box! Unbox stunning jewelry, cozy apparel, and treasures that will transport you straight into the story. We poured our hearts into this one and can't wait for you to be a part of the magic. Tap the link in our bio to begin your journey! #AdeloreCreations #ThemeBox #BookishGoods #Fantasy
• •Inspired by moonlit courts and celestial magic, this box is a love letter to all who dream of starlight. Inside, you will discover handcrafted pieces designed to make you feel like the High Fae you are. From shimmering ear crawlers that trace the starlight to a necklace holding a captured moonbeam, each item is curated with love and a touch of enchantment. Let your imagination take flight.
• •You chose the theme, and we brought the magic! ✨ Watching your custom theme boxes come to life is our favorite thing. What character should we build a box for next? Let us know in the comments! #AdeloreCreations #CreateYourOwn #HandmadeWithLove #BookTok #TVDU
• •Psst... A New Chapter Unfolds at Adelore Creations.
• •Your Favorite Stories, Brought to Life. Don't just read the adventure —wear it. Adelore Creations' theme boxes are filled with high-quality, handcrafted items inspired by the books and shows you love. Perfect for you, or the perfect gift for your bookish bestie. Shop our collections now!