Brand Tone

Energetic, youthful, and aspirational.

Brand Values

• •Empowerment
• •Style and Aesthetics
• •Motivation
• •Community
• •Quality and Performance

Best Practices

• •Maintain an Energetic and Motivational Voice: All copy, from product descriptions to social media captions, should be upbeat and inspiring. Use strong verbs and positive language.
• •Emphasize Style and Confidence: Frame the products not just as workout gear, but as fashion pieces that boost confidence. Use descriptive words that evoke a sense of style and empowerment.
• •Engage with Your Community: Actively respond to comments and messages in a friendly and approachable manner. Encourage user-generated content by creating branded hashtags and featuring customers on your social media.
• •Use a Mix of Bulgarian and English on Social Media: Continue to use English for key marketing phrases and hashtags to appeal to a wider audience, while using Bulgarian to connect with the primary customer base.
• •Keep it Visually Driven: The copy should always complement strong visuals. Use short, punchy captions for platforms like Instagram and TikTok that let the product and the models be the main focus.

Social Perception

Trendy, modern, and desirable activewear brand for a younger, fitness-conscious female demographic, perceived as professional in its e-commerce approach.

Copy Examples

• •Unleash your power. Our new collection has just dropped, designed to move with you and for you. From sunrise yoga to sunset sprints, we've got the perfect fit to fuel your fire. Shop now and redefine your workout.
• •Think pink. Our signature seamless leggings in 'Summer Crush' are here to brighten up your workout wardrobe. Squat-proof, sweat-wicking, and stylish enough to wear all day. Get yours before they're gone!
• •The only workout you'll regret is the one you didn't do. We're here to give you that extra push. Tag your workout buddy and let's get moving! #AdelineSportswear #MotivationMonday
• •More than just activewear, we're a movement. A community of strong, confident women who aren't afraid to sweat. Join the Adeline family and discover your strength.
• •Ready, set, shop! For a limited time, get a free sports bra with any purchase over 100 лв. It's time to treat yourself and elevate your activewear game. Link in bio to shop the offer.