Brand Tone

Knowledgeable & Passionate, Quality-Oriented & Craft-focused, Customer-Centric & Friendly, Authentic & Trustworthy, Enthusiastic & Encouraging

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Authenticity
• •Personalization & Uniqueness
• •Passion for a Craft
• •Australian Owned

Best Practices

• •Always Emphasize Quality and Craftsmanship: Use descriptive language that highlights the origin of the oak (French, American), the charring process, and the care taken in preparing recoopered barrels.
• •Maintain a Helpful and Knowledgeable Voice: Provide clear, concise information about barrel use, the aging process, and flavour development. Anticipate customer questions in your copy.
• •Showcase Passion and Enthusiasm: Let your love for the craft of aging shine through. Use words that convey excitement about the potential of the barrels and the customer's creations.
• •Be Authentic and Approachable: Reinforce the family-owned, Australian identity. Use a friendly, direct tone that invites interaction and builds trust.
• •Focus on the Customer's Experience and Outcome: Frame the benefits of the barrels around what the customer will achieve – richer flavours, unique blends, impressive gifts, a satisfying hobby.

Social Perception

Highly Trusted Supplier, Excellent Customer Service, Premium Quality Products, Great for Gifting, Knowledgeable Resource

Copy Examples

• •Headline: Unlock a Richer Flavour: Age Your Own Masterpiece. Body: Discover the time-honoured tradition of oak barrel aging. At Adelaide Wine Barrels, we hand-select and craft premium American and French oak barrels, perfect for transforming your favourite wine, port, or whiskey into something truly exceptional. Start your aging journey today. Call to Action: Explore Our Barrels.
• •Headline: The Perfect Pour, Perfectly Personalised. Body: Looking for a gift that stands out? Our engraved oak barrels are a unique way to celebrate life's special moments. Crafted with care and personalized just for them, it's more than a gift – it's an experience. Call to Action: Create a Custom Barrel.
• •Headline: From Our Family to Yours: The Art of Barrel Aging. Body: As a family-owned business in the heart of South Australia, we're passionate about quality and tradition. Each Adelaide Wine Barrel is a testament to this, ready to help you craft spirits with unparalleled depth and character. Call to Action: Learn Our Story.
• •Headline: Don't Just Store It, Elevate It. Body: Why let your spirits sit on a shelf when they could be evolving? Our genuine oak barrels—from virgin oak to character-rich ex-wine and bourbon casks—impart unique notes of vanilla, caramel, and spice, taking your tipple to the next level. Call to Action: Find Your Ideal Barrel.
• •Headline: Your Craft, Our Commitment: Quality Barrels, Expert Support. Body: Embarking on your aging adventure? We're here to help. With top-quality barrels and straightforward guidance, Adelaide Wine Barrels is your trusted partner in creating smoother, more flavourful spirits right at home. Have a question? Just ask! Call to Action: Get Barrel Care Tips.