Brand Tone

Convenient & Efficient, Quality-Focused, Value-Oriented, Informative & Direct, Trustworthy & Reliable

Brand Values

• •Customer Satisfaction
• •Quality & Freshness
• •Convenience
• •Variety & Accessibility
• •Value for Money
• •Reliability & Trust

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that is easy for customers to understand. Avoid jargon and overly complex sentences, reflecting the 'easy' and 'convenient' values.
• •Highlight Quality and Freshness Consistently: Incorporate terms like 'fresh,' 'premium,' 'high-quality,' 'finest,' and 'organic' where appropriate, reinforcing this key brand value.
• •Emphasize Convenience and Time-Saving: Regularly remind customers of the benefits of online shopping – skipping queues, home delivery, easy app ordering.
• •Showcase Variety and Unique Offerings: Draw attention to exclusive ranges like Asian/Japanese foods or 'hotel grade' products to differentiate the brand.
• •Maintain a Customer-Centric Approach: Frame benefits around the customer's needs and desires (e.g., 'satiate your cooking needs,' 'everything you need under one roof,' 'simplify your shopping experience'). Ensure calls to action are clear and inviting.

Social Perception

A legitimate and safe online supermarket, A provider of a wide array of products, including specialty and international foods, Focused on quality and convenience for Dubai residents, Backed by an established food service supplier (GGFT), which adds a layer of trust.

Copy Examples

• •Headline: Skip the Queues, Not the Quality. Your Favourite Groceries, Delivered. Body: From farm-fresh produce to gourmet international finds, Addtocart.ae brings Dubai's best to your doorstep. Order in a tap, enjoy next-day delivery!
• •Headline: Restaurant-Quality Ingredients, Home-Delivered. Body: Unlock a world of flavour with Addtocart.ae. Explore our exclusive Asian & Japanese selections and premium groceries. Elevate your home cooking today!
• •Headline: Freshness Guaranteed. Value Delivered. Body: Why choose between quality and price? At Addtocart.ae, get the freshest groceries, organic choices, and household essentials at prices you'll love.
• •Headline: Your One-Stop Shop for a World of Flavours. Body: From everyday essentials to exotic ingredients and baby care, find everything your family needs at Addtocart.ae. Easy ordering, fast delivery across Dubai.
• •Headline: Healthy Eating Made Easy. Body: Discover our wide range of organic, vegan, and healthy food options on Addtocart.ae. Nourish your family with the best, conveniently delivered.