Brand Tone

approachable, knowledgeable, and passionate

Brand Values

• •Family & Heritage
• •Independence & Quality
• •Authenticity & Passion
• •Customer-Centric Service

Best Practices

• •Lead with "Family and Friends": Always frame the narrative around people. Talk about the "brothers Jon and David," the "family-owned wineries" they partner with, and the core principle of only selling wines "we would serve to our friends." This humanizes the brand instantly.
• •Champion the "Independent" Spirit": Use words like "boutique," "unique," "hand-crafted," and "passion" to draw a clear contrast with "mass-produced," "commercial," and "homogenized" products. This reinforces your value proposition.
• •Adopt an "Approachable Expert" Tone: Share knowledge without being condescending. Phrases like "happy to chat wine with you" or "we're here to help and guide you, whilst never being stuffy and pompous" set the right tone. Explain why a wine is special in simple, evocative terms.
• •Tell the Story Behind the Bottle: Don't just list tasting notes. Every piece of copy is an opportunity to share a micro-story. Who made this wine? Where is it from? What makes their process special? This gives depth and value beyond the price tag.
• •Maintain a Consistent Voice Across All Channels: Whether writing a B2C email or a B2B brochure, the core values and friendly, expert tone should remain the same. The voice of Addison Wines is that of a passionate family member sharing their favorite discovery, not a faceless corporation moving units.

Social Perception

Addison Wines is perceived as a reliable and expert independent wine merchant. Customers see them as trustworthy and easy to deal with. Business partners and clients likely view them as a valuable ally in a competitive market, providing exclusive and interesting products that help them "stand out from the crowd." The public perception is that of a specialist retailer that values quality and personal connection over the impersonal nature of large-scale competitors.

Copy Examples

• •Some stories are best told over a glass of wine. This beautiful [Wine Name] comes from the [Family Name] vineyard, where four generations have poured their heart into every harvest. We believe in wine with character, made by people, not production lines. Discover the difference family makes. Link in bio to shop our boutique collection. #AddisonWines #FamilyRun #BoutiqueWine #WineLoversUK #SupportSmallBusiness
• •Tired of the Same Old Supermarket Shelf? For over 200 years, our family has been sourcing exceptional wines from passionate, independent growers. Let us pour you a glass of something special. Explore Our Wines
• •Don't just stock your bar, tell a story. As independent wine merchants, we help restaurants and pubs create wine lists that stand out. We provide unique wines, staff training, and the expertise that comes from being a family business for five generations. Let's build a better wine experience together. #AddisonWines #TradeWines #UKHospitality #WineConsultant
• •🍷 A Rosé with a story + Free Delivery over £140!
• •Forget everything you think you know about [Grape Variety]. From the sun-drenched slopes of [Region], the team at [Winery Name] have crafted a wine that’s bursting with character. It's not made by a committee; it's made with passion. Expect notes of [flavour 1] and [flavour 2] with a finish that feels like a warm handshake. A wine we’re proud to know, and even prouder to share with you.