Brand Tone

Enthusiastic & Passionate, Customer-centric & Supportive, Professional & Trustworthy, Encouraging & Inspirational

Brand Values

• •Creativity
• •Passion
• •Quality & Innovation
• •Customer Satisfaction
• •Trust & Security

Best Practices

• •Focus on "You" and Your Creativity: Address the customer directly and emphasize how the products empower *their* passion and creativity (e.g., "Let *your* creativity speak," "Support *your* journey").
• •Use Passionate and Encouraging Language: Words like "passion," "innovative," "discover," "create," "best" can be effective when used authentically.
• •Maintain Professional Trust: While being enthusiastic, ensure copy for policies, product descriptions (specs), and payment information is clear, accurate, and reassuring, reinforcing trustworthiness (e.g., "100% sécurisées," "Service Client professionnel").
• •Show, Don't Just Tell, Support: Instead of just saying "we offer support," incorporate elements that demonstrate it, such as highlighting customer service availability, positive testimonials, or easy return processes within relevant copy.
• •Incorporate Visual Language: Use descriptive language that allows customers to visualize the pastry-making process and the beautiful results they can achieve with Addict Pâtisserie products.

Social Perception

Positive, Customers praise the products and the ease of the purchasing process.

Copy Examples

• •Laissez parler votre créativité (Let your creativity speak)
• •PROMO Mai: Livraison Offerte à partir de 40€ d'achat ! (May Promo: Free Delivery from 40€ purchase!)
• •Our mission is to transmit our passion daily by offering you innovative and original products to offer you the best every day.
• •LayerLuxe Cake™_Support Multicouche pour Pâtisserie à Étages (Multi-layer support for tiered cakes)
• •CakeTrancheur™ - Outils de coupe de gâteau en métal (Metal cake slicer)