Brand Tone

bold, provocative, confident, inclusive, playful, and defiant of traditional menswear norms

Brand Values

• •Self-Expression
• •Confidence
• •Inclusivity
• •Quality and Style
• •Provocation

Best Practices

• •Embrace the Boldness: Use strong, confident language. Avoid passive voice and weak words. Adjectives like "unleashed," "unstoppable," "daring," and "provocative" align well with the brand's tone.
• •Keep it "You"-focused: Address the customer directly. Use "you" and "your" to make the copy more personal and empowering. The focus should be on how the clothing makes the customer feel.
• •Use Hashtags Strategically: Develop a set of brand-specific hashtags to build a community and make user-generated content more discoverable. In addition to a general brand hashtag like #ADDICTEDTWO, consider campaign-specific hashtags.
• •Maintain a Consistent Voice Across Platforms: Whether it's a product description on the website, an Instagram caption, or a Facebook post, the tone should always be recognizably ADDICTEDTWO. This builds brand trust and recognition.
• •Tell a Story: Use copywriting to create a narrative around the products. Instead of just listing features, describe the experience of wearing the clothes and the confidence it brings. This emotional connection is key to building a loyal customer base.

Social Perception

Largely positive within its target demographic (stylish, daring menswear, especially in the gay community), appreciated for unique designs and confidence inspired. Challenges include brand name confusion with other entities and dilution of recognition due to broad use of 'addicted' on social media.

Copy Examples

• •Don't just go to the beach. Own it. Our new swimwear collection is here to make waves. #AddictedToTheSun
• •Engineered for performance, designed to turn heads. Unleash your inner athlete. #AddictedToTheGrind
• •Confidence starts with what's underneath. Discover our latest collection and feel unstoppable. #AddictedToYou
• •Why fit in when you were born to stand out? Be bold. Be you. Be Addicted. #UnapologeticallyYou
• •Your wardrobe is calling. Get 20% off all tops this week and feed your addiction for style. #AddictedToStyle