Brand Tone

Passionate & Enthusiastic, Knowledgeable & Curatorial, Approachable & Community-Oriented, Modern & Direct, Slightly Playful/Informal

Brand Values

• •Passion for Craft Beer
• •Quality & Curation
• •Discovery & Variety
• •Customer Focus & Service
• •Expertise

Best Practices

• •Speak the Enthusiast's Language: Use common craft beer terminology (IPA, Stout, Barrel-Aged, Hazy, etc.) confidently but remain accessible. Reference Untappd ratings where appropriate, as this resonates with the community.
• •Emphasize Passion & Curation: Let your love for craft beer shine through. Use enthusiastic adjectives. Talk about the "why" behind your selections – what makes a beer special enough to be in your store?
• •Focus on Discovery and Exclusivity: Highlight new arrivals, limited editions, and hard-to-find beers. Frame shopping as an adventure or a treasure hunt.
• •Be Human and Approachable: Even when discussing complex beers, maintain a friendly, conversational tone. Share stories (about breweries, beer styles, your own journey). Encourage interaction and make customers feel part of a community.
• •Maintain Consistency Across All Touchpoints: Ensure the tone used on the website (product descriptions, banners, 'About Us' page) is mirrored in email marketing, social media posts (if active), and even customer service interactions. This builds a strong, recognizable brand identity.

Social Perception

Specialist Retailer, Reliable Service, For Enthusiasts, By Enthusiasts, Good Value (for the niche), Community Hub (Potential)

Copy Examples

• •Headline: Your Next Craft Beer Adventure Starts Here. Body: Tired of the same old brews? Dive into our collection of 700+ handpicked craft beers from legendary breweries and hidden gems. We're as addicted to discovery as you are! #GetAddictedToCraft
• •Headline: Seriously Special Beer, Seriously Good Service. Body: At addicted2craftbeer.eu, we don't just sell beer; we live it. Expect expert curation, lovingly packed boxes, and speedy delivery of Europe's finest (and rarest!) craft creations.
• •Headline: New Drops! Your Shelf Will Thank You. Body: Fresh alert! We've just landed exclusive IPAs, decadent Stouts, and mind-blowing Sours. Chosen for flavour, brewery buzz, and sheer deliciousness. Be the first to try them!
• •Headline: Can't Decide? Let Our Experts Guide You! Body: Overwhelmed by choice? We get it. Whether you're after a personalized beer box or just some friendly advice, our passionate team is here to help you find your perfect pour.
• •Headline: More Than a Shop, It's a Craft Beer Family. Body: Join fellow enthusiasts and explore unique flavours from around the globe. From Tree House to local legends, find your next obsession with us. What are you sipping tonight? Share with #AddictedToCraftBeerEU