Brand Tone

Empowering, Friendly, Results-Oriented, Enthusiastic, Helpful

Brand Values

• •Empowerment
• •Quality
• •Ease of Use/Simplicity
• •Affordability/Value
• •Cruelty-Free and Vegan
• •Honesty and Integrity
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of AddictaLash's tone (empowering, friendly, results-oriented, enthusiastic, helpful) with examples of "do's and don'ts" for different communication channels. This ensures everyone creating content is aligned.
• •Prioritize "Empowerment" and "Ease": Ensure these core values shine through in all copy. Use language that makes the customer feel capable and highlights the simplicity and effectiveness of the products.
• •Incorporate Social Proof Authentically: Weave in customer testimonials, reviews, and user-generated content naturally. Use the enthusiastic and positive language often found in these reviews to echo the customer's voice.
• •Maintain a Positive and Upbeat Style: Use vibrant, encouraging words. Focus on solutions and the beautiful outcomes the products provide. Avoid overly technical jargon and keep the language accessible.
• •Be Consistent Across All Platforms: Whether it's a website product description, an Instagram caption, a TikTok video script, or a customer service email, the underlying tone and core messages should remain consistent to build brand recognition and trust.

Social Perception

Positive, Innovative, Trustworthy, Community-Focused, Addictive (in a good way)

Copy Examples

• •Headline: "Stop Dreaming About Perfect Lashes. Get Them in Minutes." Body: "Tired of messy glue and expensive salon visits? AddictaLash magnetic lashes give you stunning, natural-looking volume that's unbelievably easy to apply. Feel confident, look amazing. Your lash revolution starts now."
• •Headline: "Your Secret to Effortless Glam? It's Magnetic." Body: "Unlock a world of beautiful lashes with AddictaLash! Our lightweight, vegan lashes snap on in seconds for all-day comfort and a flawless look. Ready to turn heads? #AddictaLash #EasyBeauty"
• •Headline: "Finally! Lashes That Love You Back (And Your Wallet Too!)." Body: "Say hello to reusable, cruelty-free lashes that feel as good as they look. With AddictaLash, you get up to 50 wears per pair, saving you time and money. Gorgeous, guilt-free beauty is here."
• •Headline: "Confidence Looks Gorgeous On You. So Do Our Lashes." Body: "Step into your power with lashes designed to enhance your natural beauty and make you feel unstoppable. AddictaLash: Simple application, stunning results, and the belief that everyone deserves to feel fierce."
• •Headline: "Join Thousands Who've Found Their Lash Love with AddictaLash!" Body: "Real people, real results! Our community can't get enough of our easy-to-use magnetic lashes and growth serum. Experience the AddictaLash difference – satisfaction guaranteed or your money back!"