Brand Tone

professional, precise, and trustworthy

Brand Values

• •Quality and Performance
• •Trust and Reliability
• •Precision
• •Community and Expertise

Best Practices

• •Use Precise, Technical Language: Avoid generic marketing terms. Use specific, industry-standard language (e.g., "uniform glide," "PTFE material," "4K polling rate") that your knowledgeable audience understands and appreciates. This builds credibility.
• •Reinforce the "Trust" Value: Consistently use phrases like "Authorized US Dealer," "Authentic Products Guaranteed," and "Tested by Pros." Every piece of copy should subtly or overtly answer the question: "Why should I trust Addice Inc.?"
• •Focus on Performance Benefits, Not Just Features: Instead of just saying "glass skates," explain the benefit: "Achieve a near-frictionless glide for unparalleled tracking speed." Connect every feature to a direct competitive advantage for the gamer.
• •Maintain a Clean and Professional Aesthetic: The tone is precise and expert, not loud or chaotic. Your copy layout, font choice, and visual pairing should reflect this. Use clear headlines, concise bullet points for specs, and high-quality product imagery.
• •Be Direct and Informative: For transactional communications like restock alerts, new product drops, and promotions, be straightforward. The audience values the information itself. A simple, clear message like "Artisan Mousepads are back in stock" is more effective than an overly creative but vague announcement.

Social Perception

Trusted, specialized North American vendor for high-performance gaming peripherals, known for fast shipping and authentic premium products.

Copy Examples

• •Absolute control is not a luxury; it's a requirement. The Esptiger Oriole Grip Tape provides the consistent, tactile feedback you need for micro-adjustments and perfect tracking. Secure your aim. #GamingGear #YouTrust #Esports #PCGaming
• •Headline: The Unwavering Glide. Sub-headline: Experience near-frictionless movement with our curated collection of glass and PTFE mouse skates. The performance upgrade you can feel. Call to Action: Shop Skates
• •Subject: Back in Stock: The Artisan Zero Soft is Here.
• •Precision, delivered. We're proud to be an authorized US dealer for the complete line of Lamzu gaming mice. Get authentic, pro-tier hardware with fast, reliable shipping. #AddiceInc #Lamzu #GamingMouse
• •Title: Zowie P-SR Soft Mousepad | Addice Inc. Description: "Shop the official Zowie P-SR soft mousepad at Addice Inc. A favorite among esports pros for its balance of speed and control. Authentic products from a trusted US vendor."