Brand Tone

Professional & Knowledgeable, Innovative & Solution-Oriented, Supportive & Customer-Focused, Reliable & High-Quality, Environmentally Conscious (especially for Addex Urban)

Brand Values

• •Innovation
• •Problem Solving/Client Improvement
• •Quality & Performance
• •Customer Service & Support
• •Sustainability

Best Practices

• •Maintain a Professional and Authoritative Voice: Use clear, confident language that reflects expertise. Avoid jargon where possible, or explain it if necessary for the target audience (e.g., differentiating between consumer and pro-B2B content).
• •Highlight Innovative Solutions Consistently: This is a core part of their identity. Continuously link products and services back to how they innovatively solve customer problems or improve processes.
• •Emphasize Benefits Over Just Features: Translate technical specifications into tangible outcomes for the customer – improved productivity, cost savings, better safety, compliance, and environmental benefits.
• •Showcase Expertise Through Content: Use blog posts, case studies, and video demonstrations to educate customers and showcase the effectiveness of the products. Testimonials are powerful social proof.
• •Tailor Messaging for Addex Urban: When promoting the electric range, emphasize sustainability, zero emissions, quiet operation, and suitability for urban environments alongside performance. This can attract environmentally conscious clients like local councils and facilities managers.

Social Perception

Clients & Industry Peers: Likely perceived as a knowledgeable and reliable supplier of specialized, high-performance equipment for cleaning, construction, and maintenance. They are seen as a provider of innovative tools that can solve specific industry problems (e.g., dust control, precise cutting). The Addex Urban initiative positions them as forward-thinking in sustainable cleaning solutions. General Public: Likely low awareness, as Addex Group is primarily a B2B supplier. However, their products (like street sweepers) contribute to public cleanliness and safety.

Copy Examples

• •Headline (Product Focus - Allsaw): Cut Cleaner, Cut Faster, Cut Smarter. The Arbortech Allsaw, exclusively from Addex Group – Revolutionise your masonry work with unparalleled precision and minimal dust. Body: Stop wasting time with imprecise tools and messy cleanups. The Arbortech Allsaw offers groundbreaking cutting technology for brickwork, mortar, and more. Perfect for restoration, renovations, and new builds. Contact Addex Group for a demo and see the difference.
• •Headline (Solution Focus - Dust Management): Breathe Easy on Site. Command Your Dust. Addex Group’s MAXVAC range delivers powerful, M & H Class certified dust extraction, ensuring a safer, compliant, and more productive work environment. Body: Hazardous dust is a serious risk. Protect your team and meet stringent regulations with our industry-leading MAXVAC dust management solutions. From compact vacuums to robust extractors, we have the right fit for your needs. Improve air quality and efficiency – talk to an Addex expert today.
• •Headline (Sustainability Focus - Addex Urban): Future-Proof Your Fleet. Embrace Zero-Emission Cleaning with Addex Urban. Body: Introducing Addex Urban: your partner in sustainable street cleaning. Our range of 100% electric sweepers and utility vehicles delivers powerful performance with zero emissions. Reduce your carbon footprint, lower running costs, and create cleaner, quieter urban spaces. Explore the electric revolution with Addex Group.
• •Headline (General B2B - LinkedIn): Innovative Solutions for Demanding Industries. Addex Group: Equipping You for Productivity and Profitability Since 1998. Body: For over two decades, Addex Group has been at the forefront of supplying specialized machinery and tools to the construction, facilities management, and service industries. Our commitment is to provide solutions that enhance efficiency, ensure compliance, and drive your success. Discover our range at addex-group.com.
• •Headline (Customer Support/CTA): Got a Tough Challenge? We've Got the Solution. Partner with Addex Group for Expert Advice and Cutting-Edge Equipment. Body: Don't let equipment limitations hold you back. The Addex Group team is here to understand your unique needs and recommend the perfect tools to enhance your operations. From initial consultation to after-sales support, we're dedicated to your success. Call us on +44(0)1432 346 850 or email sales@addex-group.com.