Brand Tone

Understated, authentic, intellectual, confident yet approachable, direct, honest, and artistic.

Brand Values

• •Timelessness and Durability
• •Artisanal and Multicultural Inspiration
• •Authenticity and Independence
• •Sustainability and Resourcefulness
• •Quality Materials

Best Practices

• •Always prioritize mentioning the fabric's type and origin. The quality of the materials is a primary value proposition for the brand. Make it a habit to start product descriptions with this information.
• •Avoid hyperbole and hard-sell tactics ("must-have," "limited time only"). Instead, use calm, descriptive, and direct language that lets the product's quality speak for itself. Words like "crafted," "woven," "tailored," and "considered" fit the brand tone.
• •Connect pieces to their inspiration, whether it's a place, an art form, or a specific textile discovery. This reinforces the brand's values of travel, multiculturalism, and authenticity.
• •Frame products as long-term investments rather than seasonal items. Use phrases like "a fixture in your wardrobe," "designed to endure," and "a modern classic" to communicate durability and lasting style.
• •Ensure that the tone of the copy matches the minimalist, artistic, and often intellectual feel of the brand's photography. The words should complement the images, creating a cohesive and authentic brand narrative.

Social Perception

A highly respected and iconic Berlin-based menswear institution, sought after for high-quality, timeless, and thoughtfully designed clothing. Appreciated for its authenticity, comfort, and as a choice for those valuing longevity, personal style, and sustainable independent fashion.

Copy Examples

• •Cut for a relaxed fit from a soft, lightweight cotton poplin. Features a single chest pocket and mother-of-pearl buttons. A timeless silhouette designed for the warmth of the seasons. Made with intention in Portugal.
• •Our latest collection finds its roots in the sun-faded colors and rich textures of Portugal's coastline. We worked with local artisans to source unique deadstock fabrics, giving new life to materials that would otherwise be forgotten. Discover pieces shaped by travel and tradition.
• •We believe in fewer, better things. That's why we design enduring classics and produce in small batches, often using remnant fabrics. It’s a slower, more deliberate approach to fashion—one that respects resources and results in clothing you'll wear for years, not seasons.
• •For the journey and the destination. Our Hardy Jacket, crafted from durable cotton canvas, is a trusted companion for urban exploration and quiet moments alike. #ADDeertz #TimelessWear #BerlinMade
• •A.D.Deertz was founded on a simple idea: to create authentic, unpretentious menswear that stands the test of time. Guided by a passion for travel, art, and quality textiles, we bypass the frantic pace of the fashion industry to focus on what truly matters: meticulous design, artisanal craftsmanship, and a multicultural perspective.