Brand Tone

Friendly and Approachable, Trustworthy and Reliable, Customer-centric, Value-oriented

Brand Values

• •Quality
• •Customer Satisfaction
• •Variety and Range
• •Reliability and Trust
• •Environmental Responsibility

Best Practices

• •Use "You" and "We" to Foster Connection: Address the customer directly ("you") and speak as a collective brand ("we") to create a personal and approachable feel.
• •Highlight Benefits, Not Just Features: Explain how products or services solve customer problems or enhance their lives, focusing on value and satisfaction.
• •Be Transparent and Honest: Clearly communicate pricing, shipping information (like the 1000kr free shipping threshold), and return policies to build trust.
• •Maintain a Positive and Helpful Demeanor: Even when addressing potential issues, keep the language constructive and focused on solutions. Emphasize the "friendly customer service."
• •Incorporate Brand Values Naturally: Weave in mentions of quality, variety, Norwegian identity, and environmental responsibility where relevant, reinforcing what the brand stands for.

Social Perception

Positive Customer Experiences, Growing Customer Base, Norwegian Identity, Active Social Media Presence

Copy Examples

• •Headline: "Find Everything You Need (and a Little More!) at Celis.no – Your Norwegian Online Store!" Body: "From cozy home essentials to fun for the kids and stylish finds for you, discover a world of quality products at prices you'll love. Fast delivery from Norway! #CelisNo #ShopNorway"
• •Headline: "Quality You Can Trust, Prices That Make You Smile." Body: "At Celis.no, we handpick every item to ensure it meets your expectations. Plus, with our commitment to fair pricing and regular offers, you always get great value. #QualityFinds #CelisValue"
• •Headline: "Making Your Online Shopping Easy & Enjoyable." Body: "Browse our huge selection, enjoy hassle-free ordering, and get your goodies delivered quickly to your door. We're here to make your Celis.no experience a great one! Got questions? Our friendly customer service is ready to help. #HappyShopping #CelisService"
• •Headline: "Love a Good Deal? Explore Our Clearance and Max 99kr Market!" Body: "Discover amazing bargains on a wide range of products. Limited stock – shop now and save big at Celis.no! #Sale #BargainHunter #CelisDeals"
• •Headline: "Committed to Our Planet, Committed to You." Body: "At Celis.no, we believe in responsible retail. We're proud to be part of Norsirk, contributing to a greener Norway. Shop with us and support a business that cares. #SustainableShopping #CelisCares"