Brand Tone

Friendly, Passionate, Authentic, Health-Conscious, and Informative. Supporting Tones: Approachable, slightly artisanal/craft, enthusiastic, and community-focused.

Brand Values

• •Health & Well-being: Central to their messaging, emphasizing probiotics, natural ingredients, and digestive benefits.
• •Naturalness & Purity: Commitment to 100% natural ingredients, no artificial additives, unpasteurized to keep it "alive."
• •Quality & Craftsmanship: Focus on traditional fermentation methods and high-quality ingredients to produce a superior kombucha.
• •Authenticity & Transparency: Sharing their story, the process, and engaging directly with customers.
• •Passion: Genuine enthusiasm for kombucha and its benefits.
• •Community: A desire to share their product and its benefits, fostering a sense of connection with their consumers.

Best Practices

• •Speak from Passion, Inform with Clarity: Always let the genuine enthusiasm for kombucha and its benefits shine through. Combine this passion with clear, easy-to-understand information about the product, its ingredients, and benefits. Avoid overly technical jargon unless explained simply.
• •Embrace Authenticity and Storytelling: Share the "why" behind Biloba. Weave in elements of the brand's journey, the traditional process, and the commitment to natural ingredients. This builds trust and connection.
• •Keep it Friendly and Approachable: Use a conversational style, as if talking to a friend interested in health and wellness. Use "you" and "we" to create a direct connection. Emojis can be used appropriately on social media to enhance this.
• •Highlight "Living" & "Natural" Aspects Consistently: Continuously reinforce the core differentiators – that Biloba Kombucha is alive, unpasteurized, 100% natural, and full of beneficial probiotics. Use vibrant, sensory language to describe these qualities.
• •Foster Community and Engagement: Encourage interaction by asking questions, inviting feedback, and sharing user experiences. Respond warmly and promptly to comments and messages, reinforcing the brand's approachable and caring nature.

Social Perception

Biloba Kombucha is perceived as a premium, natural, and healthy beverage. It has a strong local following that appreciates its taste and commitment to quality ingredients.

Copy Examples

• •Fuel your day the Biloba way! ✨ Our kombucha isn't just a drink, it's a bottle full of life – packed with probiotics, natural energy, and the pure taste of real fruit. What flavor is making your tastebuds dance today? #BilobaKombucha #LiveCulture #NaturalEnergy #HealthyGut #KombuchaLove
• •Tired of sugary drinks that leave you crashing? Discover the vibrant, living goodness of Biloba Kombucha! 🌿 Brewed with passion and 100% natural ingredients, it’s your daily dose of well-being in a bottle. Taste the difference tradition makes. Shop now! [Link to website] #KombuchaBiloba #HealthyLiving #RealIngredients #Probiotics #MadeInChile
• •Welcome to Biloba Kombucha: Where ancient wisdom meets vibrant flavor. We craft authentic, living kombucha, bursting with natural probiotics and the pure essence of nature. Sip your way to a happier gut and a more energized you. Explore our brews!
• •Unlock a Bubble of Well-being with Biloba! 🌿 Email Body Snippet: Hey [Customer Name], At Biloba, we believe that what you drink should make you feel amazing, inside and out. That's why we pour our heart into every batch of our 100% natural, unpasteurized kombucha. Ready to rediscover your vitality?...
• •Introducing 'Summer Berry Bliss' by Biloba! 🍓 We've captured the essence of sun-ripened berries and blended them with our signature living kombucha for a refreshingly tangy and sweet sip. Crafted with love and bursting with probiotics, it’s your perfect healthy treat for sunny days. Get yours before it's gone! #SeasonalKombucha #BilobaGoodness #LimitedEdition #NaturallyDelicious