Brand Tone

Empathetic & Supportive, Positive & Uplifting, Expert & Evidence-Based, Approachable & Engaging, Professional yet Personal

Brand Values

• •Well-being
• •Empowerment
• •Connection
• •Practicality & Accessibility
• •Evidence-Based Solutions
• •Teamwork/Community

Best Practices

• •Always address the pain points of workplace stress, burnout, and disconnection with understanding and compassion in your copy.
• •Focus on the outcomes: reduced stress, increased productivity, better team connection, and a healthier company culture.
• •Reference the science-backed nature of the programs and the involvement of wellness experts to build trust and credibility.
• •Stress how AdaRose makes wellness accessible, enjoyable, and interactive, countering the perception that wellness programs are a chore.
• •While B2B, the underlying mission is personal well-being. Weaving in elements of care, support, and the "why" behind AdaRose (like the founder's passion) can resonate.

Social Perception

Positive Impact, Expert-Led, Caring & Attentive, Innovative for Modern Work

Copy Examples

• •Headline: Feeling Frazzled? Your Team Too? AdaRose: Workplace wellness that actually works. Body: Burnout is real. Disconnection is growing. AdaRose delivers engaging, science-backed wellness programs that unite your team, boost morale, and drive productivity. From expert-led workshops to curated wellness kits, we make well-being a shared priority. Invest in your team's health, invest in your success. Call to Action: Discover AdaRose.
• •Headline: More Than Just a Perk: Wellness That Builds Your Bottom Line. Body: Stop workplace stress from silently draining your resources. AdaRose’s team-based wellness solutions are designed for today’s dynamic workforce, fostering connection and resilience. See how our engaging programs reduce stress and boost productivity. Call to Action: Get a Demo.
• •Headline: Unbox Wellbeing. Unleash Potential. Body: Imagine your team receiving a thoughtfully curated wellness kit, a tangible reminder to prioritize self-care. AdaRose combines these engaging physical experiences with expert virtual guidance, making wellness accessible, fun, and impactful. Empower your employees to thrive. Call to Action: Explore Our Kits.
• •Headline: Connect, Recharge, Perform: The AdaRose Way to Workplace Wellness. Body: In the era of hybrid and remote work, fostering team spirit and preventing burnout is crucial. AdaRose provides interactive, team-based challenges and ongoing support that build healthy habits and stronger connections. Create a culture of wellness that works. Call to Action: Learn About Our Programs.
• •Headline: From Stressed to Empowered: Give Your Team the Gift of AdaRose. Body: Rooted in empathy and expertise, AdaRose helps your employees manage stress and integrate wellness into their daily lives. Our personalized approach ensures everyone feels supported and valued. Happier, healthier teams start here. Call to Action: Partner With Us.