Tono de Marca

professional, caring, and informative

Valores de Marca

• •Independence
• •Quality and Safety
• •Service
• •Community Focus

Mejores Prácticas

• •Maintain a Supportive Tone: Always use a caring, patient, and understanding tone. The subject matter is sensitive, and customers need to feel supported, not sold to.
• •Focus on Benefits, Not Just Features: Instead of just listing product specifications, explain how they benefit the user. For example, instead of "a fast stairlift," use "regain access to your entire home in moments."
• •Use Clear and Simple Language: Avoid jargon. The information should be easy to understand for everyone, including older adults and their family members who may be researching on their behalf.
• •Emphasize Trust and Safety: Consistently mention your years of experience (since 2004), insurance, and compliance with local council standards to build credibility.
• •Incorporate "Independence" and "Freedom": These are powerful emotional drivers for the target audience. Weave these concepts into headlines, body copy, and calls to action to resonate on a deeper level.

Percepción Social

Specialized, reliable, and essential service provider; solution-oriented expert in home mobility; positive/neutral reputation; key resource for 'aging in place'.

Ejemplos de Copy

• •Rediscover the joy of relaxing in your own home. Our Riser Recliner Chairs offer the perfect blend of comfort and support, making sitting and standing effortless. Visit our Limerick showroom or call us for a free home demonstration. #AdaptedLiving #HomeComfort #Independence
• •Your home, your freedom. Navigate every floor of your beloved home safely and with ease. Discover our range of custom-fitted stairlifts today. #StairliftsIreland #StayAtHome
• •Worried about slips in the bathroom? Transform your space into a safe and accessible wet room with Adapted Living. We handle everything from design to installation. Grant advice available. #AccessibleBathrooms #SafetyFirst
• •Helping you maintain your independence is at the heart of everything we do. For over 20 years, we've been proud to help our neighbours in Munster, Leinster, and Connaught live more comfortably at home. What does living independently mean to you? #AdaptedLivingIreland #Community
• •Live life on your own terms. From mobility scooters to walk-in baths, Adapted Living provides the solutions you need to make your house a safer and more comfortable home. Call us today for a compassionate consultation and expert advice. #MobilityAids #IndependentLiving