Brand Tone

Sincere, calming, and elegantly personal. It is characterized by heartfelt storytelling, gentle language, and an understated luxury, aiming to evoke comfort and nostalgia.

Brand Values

• •Legacy and Memory
• •Health and Well-being
• •Craftsmanship and Quality
• •Comfort and Life's Chapters
• •Creativity

Best Practices

• •Always connect the copy back to the brand's core story—memory, family, and life's chapters. This is your strongest differentiator. Use words like "memory," "moment," "story," and "chapter."
• •Consistently mention the "all-natural coconut and soy wax" and "vegan-friendly" aspects. This reinforces the values of health, quality, and care.
• •Employ words that create a sense of calm, comfort, and sincerity. Examples include "soothing," "gentle," "comforting," "sincere," "warmth," and "light."
• •Don't just sell a candle; sell the experience it creates. Describe how the scent will make the user feel or what moment it will enhance (e.g., "for your quiet morning moments," "the perfect companion for reflection").
• •Write as the founder, Camilla, would speak. Be open about the process, ingredients, and even challenges (like the container change). This builds trust and deepens the personal connection with customers.

Social Perception

Primarily perceived by its direct customers as a niche, boutique brand with a powerful personal story. Due to a limited online presence, widespread social perception is not established, but direct customer interactions foster a positive view, aligning with the brand's quality and delightful scent messaging.

Copy Examples

• •Introducing 'The Evening Chapter.' A soothing blend of lavender and chamomile designed to help you close the day with peace. Hand-poured with our signature all-natural coconut and soy wax, this candle is a gentle reminder to breathe deep and honor the quiet moments. Let it be the comforting scent that marks the end of one chapter and the calm before the next.
• •Scented Stories for Your Home. Each Adanna Candle is more than a fragrance—it's a memory, a moment, a chapter in your life. Crafted with all-natural ingredients for a clean, comforting burn. Find the scent that tells your story.
• •Adanna means 'father's daughter.' This company is my story, a tribute to the chapters he inspired in my life. We believe a scent can bring back a memory and a simple flame can bring comfort. That’s why we pour every candle by hand, using only the finest natural ingredients, so you can fill your chapters with warmth and light.
• •A New Chapter Begins | Discover Our Spring Scents
• •Every chapter of your life deserves its own unique scent. Ours are crafted from the heart, with all-natural coconut and soy wax, to bring comfort and light to your space. Which chapter are you in today? #AdannaCandles #ScentedChapters #HandPoured