Brand Tone

Sophisticated, Artisanal, Authentic, Natural & Pure

Brand Values

• •Quality & Excellence
• •Heritage & Tradition
• •Innovation
• •Passion
• •Natural & Sustainability
• •Exclusivity & Rarity

Best Practices

• •Embrace "Sublime" and "Passionate": Consistently use language that evokes sophistication, elegance, and the deep dedication behind the brand. Words like "sublime," "passion," "mastery," "handcrafted," "authentic," and "heritage" should be woven naturally into narratives.
• •Highlight Portuguese Roots & Terroir: Always connect the product back to its Portuguese origin, specifically the Bairrada region, the unique Baga grape, and the natural cork. This reinforces authenticity and uniqueness.
• •Detail the Craftsmanship: Emphasize the meticulous process – the selection of 18 organic botanicals, individual distillation, and the family's generational expertise. This justifies the premium positioning and appeals to discerning consumers.
• •Maintain Visual and Verbal Harmony: Ensure that the sophisticated and elegant tone of the copy is mirrored in the brand's visual elements (photography, website design, packaging). Consistency across all touchpoints is key.
• •Speak to the Connoisseur (but remain inviting): While the tone is premium, it should still be inviting. Focus on the sensory experience—the floral, fruity, and complex notes—making the exclusivity feel attainable and desirable for those seeking a superior gin experience.

Social Perception

Premium & High Quality, Unique & Distinctive, Authentically Portuguese, Giftable & Aesthetically Pleasing, Award-Winning & Recognized

Copy Examples

• •ADAMUS: The Soul of Portugal, Distilled. From the sun-drenched vineyards of Bairrada, where tradition meets innovation, comes ADAMUS. Each drop a testament to four generations of passion and the rarest Portuguese botanicals, crowned by the unique Baga grape. Discover a gin that is truly sublime.
• •Crafted by Hand. Perfected by Nature. Savored by You. ADAMUS Organic Dry Gin. 18 meticulously selected botanicals, each individually distilled to achieve unparalleled smoothness and complexity. Experience the pure essence of Portugal in every sip.
• •More Than Gin. It's a Legacy. ADAMUS is born from a heritage of mastery and a relentless pursuit of excellence. Our distinctive diamond-cut cork stopper seals a spirit that is both timeless and contemporary. Taste the passion.
• •The Art of Portuguese Distillation, Reimagined. With ADAMUS Signature Edition, we explore new frontiers of flavor. Aged in rare Baga grape oak barrels, this limited release offers an extraordinary sensory journey, a tribute to our innovative spirit and rich terroir.
• •Elevate Your Moments with ADAMUS. Whether neat, on ice, or in a meticulously crafted cocktail, ADAMUS transforms any occasion. Its fresh, floral, and fruity notes create a harmonious taste that lingers beautifully. A truly sublime experience, from Portugal with passion.