Brand Tone

Empathetic and Compassionate, Respectful and Dignified, Supportive and Helpful, Professional and Trustworthy

Brand Values

• •Honoring Memories
• •Quality and Craftsmanship
• •Compassionate Customer Service
• •Providing Comfort and Peace
• •Choice and Personalization

Best Practices

• •Prioritize Empathy: Always write from a place of understanding and compassion. Acknowledge the customer's emotional state in your language. Use words like "comfort," "support," "cherish," "remember," and "honor."
• •Maintain Respect and Dignity: Avoid overly casual, trendy, or salesy language. The tone should always be respectful of the deceased and the grieving process. Ensure imagery and design also reflect this.
• •Be Clear and Informative: Grief can make it hard to process information. Provide clear, concise, and easy-to-understand details about products, processes (like personalization or shipping), and support resources.
• •Focus on Providing Solutions and Comfort: Frame your products and services not just as items for sale, but as ways to help customers find peace, create a meaningful tribute, or navigate a difficult decision.
• •Develop a Style Guide: Create a simple internal style guide that outlines key brand voice characteristics, preferred terminology (and terms to avoid), and examples of on-brand copy. This will help ensure consistency across all writers and platforms. For example, decide on consistent terms for loved ones (e.g., "loved one," "cherished family member") and the deceased.

Social Perception

Positive, Reliable, Sensitive, Niche Provider

Copy Examples

• •Social Media Post (Facebook/Instagram): Finding a way to honor a cherished life can bring a measure of comfort during a difficult time. Our collection of [Product Category, e.g., Angel Themed Urns] is designed with care, offering a beautiful tribute to your loved one. Explore the collection and find a meaningful memorial: [Link] #AtPeaceMemorials #HonoringMemories #GriefJourney
• •Product Description Snippet (for a specific urn): Crafted with [Material, e.g., solid brass] and adorned with [Unique Feature, e.g., hand-engraved details], this urn offers a dignified and timeless resting place. It serves as a gentle reminder of the love and memories that endure. Dimensions: [...], Capacity: [...]
• •Email Subject Line (for a newsletter or follow-up): Support and solace on your journey of remembrance.
• •Website Banner Text: Honor. Remember. Heal. Discover meaningful memorial urns and keepsakes designed to bring comfort.
• •Ad Headline (Google Ads or Social Media Ad): Beautiful Memorial Urns | Honor Your Loved One | At Peace Memorials