Brand Tone

Artisanal, Passionate, Rooted in Tradition, Modern, Trendy, and Approachable

Brand Values

• •Artisanal Craftsmanship
• •Quality Materials
• •Eco-sustainability
• •Territory/Local Roots
• •Creativity & Design
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand's tone (e.g., Artisanal, Passionate, Modern, Eco-conscious, Approachable) with examples of "do's and don'ts" for language, specific keywords (like "925 silver," "handmade," "Vicenza," "eco-sustainable"), and style across different platforms.
• •Weave in Core Values: Consistently reference the brand's pillars – eco-sustainability, territory (Vicenza), and the specialisation in 925 silver craftsmanship – in relevant communications. This reinforces brand identity.
• •Adapt to the Platform, Not the Core Tone: While the *style* of communication might change (e.g., more informal on TikTok vs. more descriptive on the website), the underlying *tone* (passionate, quality-focused) should remain consistent. Avoid drastic shifts that could confuse the audience.
• •Emphasize "Handmade" and "Italian Craftsmanship": These are significant differentiators. Use descriptive language that evokes the care, skill, and origin of the products (e.g., "meticulously crafted," "artisanal touch," "Vicenza's goldsmithing heritage").
• •Balance Tradition with Modernity: Showcase the rich heritage and artisanal skill while also highlighting how the designs are contemporary and suitable for modern lifestyles, as seen in the TikTok content. Use language that bridges this gap, appealing to those who appreciate both quality craftsmanship and current trends.

Social Perception

Legitimate, craft-focused Italian silver jewelry brand that is active in industry events and is now building its direct-to-consumer online presence.

Copy Examples

• •Handcrafted in the heart of Vicenza, our latest 925 silver collection blends timeless Italian artistry with the sparkle you crave. ✨ Shine unique. #AdamiGioielli #SilverJewelry #HandmadeInItaly #EcoSilver
• •At Adami Gioielli, every piece tells a story of sustainable craft. Discover our unique 925 silver designs, passionately handcrafted in Italy with respect for our planet and our heritage. Wear art, consciously.
• •More than just silver, it's a whisper of Italian passion. Our [Product Name] earring, meticulously handcrafted, is designed to be a cherished gift or a personal treasure that sparkles with unique stories. Made with love, from Vicenza to you.
• •Serving looks & eco-vibes 🌿 Our new silver drops are here to make your outfits pop! Tap to shop these handmade Italian beauties. #AdamiGioielli #SterlingSilver #JewelryAddict #ItalianStyle #SustainableFashion
• •Since 2001, Alberto Adami's vision has been to celebrate the soul of 925 silver. From our Vicenza workshop, each Adami Gioielli creation is a testament to Italian artisanal tradition, eco-conscious values, and a love for timeless beauty, handcrafted for you.